Director of Brand, Media

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WarriorBabe

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

👥 B2C

⚕️ Healthcare Insurance

Wellness • B2C • Healthcare Insurance

WarriorBabe is a personalized fitness coaching company offering a 1:1 mentorship program called WarriorBabe VIP. This program provides women of any age and experience level with customized macronutrient and fitness coaching aimed at achieving and maintaining their ideal body composition for life. The program includes a dedicated personal coach, customized workouts and nutritional guidance, access to an online app, community support, and regular check-ins to monitor progress and make necessary adjustments. WarriorBabe is designed to empower women to take control of their health and fitness journey in a sustainable, informed way.

📋 Description

• Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of disconnected accounts. • You own both layers and the pipeline that moves people between them. • Design and launch a TikTok Shop affiliate program with recruitment, activation, and leaderboard mechanics strong enough to compete at category-benchmark scale. • Build and prove a repeatable playbook for hyped product drops — reverse-engineered from affiliates × activation rate × units, plus owned-audience conversion — building toward 50,000 units sold in 24 hours. • Design and pilot a named community program, pop-up events, and a city-ambassador model.

🎯 Requirements

• Built a brand audience with receipts — taken a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views, and can walk through the analytics, the timeline, and what you personally decided. • Built real community and ambassador programs — thousands of people actively promoting a brand, and you know the mechanics: recruitment, activation, leaderboards, churn. • Owned a commerce number — TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales, and can talk through the math behind a drop you ran. • Long-form conviction — you see YouTube as a trust engine, not a place to dump podcast clips, and understand connected storylines and watch-time economics. • Managed multiple faces/talent at once and the risk that comes with it. • Builder energy — you're comfortable building the machine while running it: hiring, systems, cadence, with no mature org to lean on in year one.

🏖️ Benefits

• quarterly bonuses tied to locked KPIs • structured performance compensation