Regional Field Marketing Director

Job not on LinkedIn

October 13

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WatchGuard Technologies

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Cybersecurity • Security • Enterprise

WatchGuard Technologies is a cybersecurity company specializing in providing comprehensive security solutions for businesses and managed service providers (MSPs). Their offerings include network security products like firewalls and secure Wi-Fi, endpoint security with detection and response capabilities, and identity security featuring multi-factor authentication. WatchGuard's Unified Security Platform integrates these services to deliver efficient, scalable, and automated security management. The company focuses on simplifying cybersecurity with AI-driven technologies and threat intelligence, making it accessible and effective for a range of industries.

1001 - 5000 employees

Founded 1996

🔒 Cybersecurity

🔐 Security

🏢 Enterprise

📋 Description

• Lead and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, and results. • Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across the Americas. • Partner with regional Sales leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets. • Translate global campaigns and corporate messaging into impactful regional programs that resonate with local markets, partners, and customer segments. • Build strong collaboration between field marketing, product marketing, and global demand teams to ensure regional customization and flawless execution of campaigns. • Define and track key metrics for marketing-influenced and sourced pipeline, optimizing tactics and budget allocation for maximum impact. • Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems. • Manage and optimize the regional marketing budget, ensuring transparency, ROI measurement, and alignment to business priorities. • Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance. • Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, and customer advocacy through success stories, media engagement, and social channels. • Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders. • Drive operational excellence and continuous improvement within the field marketing organization.

🎯 Requirements

• 10+ years of B2B marketing experience, including field, demand generation, or channel marketing leadership roles, preferably in cybersecurity, IT, or SaaS. • Proven track record of achieving marketing-influenced pipeline goals and partnering closely with Sales to accelerate deal progression. • Demonstrated experience leading and developing high-performing teams across geographies. • Deep understanding of integrated marketing - spanning digital, events, content, and partner ecosystems. • Strong business acumen with the ability to translate marketing metrics into business impact. • Excellent communication, presentation, and influencing skills with experience engaging senior executives and cross-functional stakeholders. • Strong budget management, forecasting, and reporting capabilities. • Proficiency in CRM, marketing automation, and analytics platforms. • Ability to thrive in a fast-paced, matrixed, global organization. • Ability to travel throughout the US, Canada and Latin America, up to 30%.

🏖️ Benefits

• Caregiver support benefits • Parental leave • Family care resources • Flexible work arrangements tailored to individual needs • Flexible work options