Content, SEO Specialist

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WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• - Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel. • - Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience. • - Create and manage email marketing flows, including lead nurturing and institutional communications. • - Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator. • - Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns. • - Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data. • - Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.

🎯 Requirements

• - Experience in B2B SaaS or martech. • - Spanish & Portuguese speaker (required). • - Fluent English (required). • - Portuguese is a plus, but not required. • - Prior experience in content creation, copywriting, and on-page SEO. • - Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console). • - Experience with email marketing and automation platforms. • - Familiarity with building landing pages (LP builder / CMS tools). • - Analytical mindset and ability to connect content production to business metrics. • **Nice to have** • - Experience in B2B SaaS or martech. • - Knowledge of the WhatsApp automation / conversational AI market. • - Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR). • - Fluency in Portuguese.