General Manager

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WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• Build and lead the Middle East GTM motion • Own the Middle East growth strategy across target markets, segments and priority verticals. • Identify the strongest ICPs, customer use cases and market entry opportunities. • Build local traction through direct sales, partnerships, customer relationships and ecosystem development. • Translate market feedback into clear GTM, Product, Partnership and CSM inputs. • Drive revenue and customer growth • Own regional revenue outcomes across new business, expansion and strategic customer opportunities. • Work closely with the AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention. • Prioritise high-potential opportunities and ensure the team is focused on the right customer segments. • Support customer conversations, demos, commercial negotiations and executive engagement where needed. • Build the local partner and ecosystem motion • Develop relationships with agencies, technology partners, WhatsApp / Meta ecosystem players, digital transformation partners and local business communities. • Identify partnership opportunities that can generate higher-value customer opportunities. • Work with internal teams to strengthen partner enablement, co-selling and co-marketing motions. • Help determine where partnerships can drive meaningful revenue versus where direct GTM is more effective. • Localise Wati’s market approach • Bring strong understanding of Middle East customer expectations, buying behaviour, language needs and local business norms. • Help shape how Wati positions WhatsApp automation, AI agents, customer engagement and conversational commerce in the region. • Identify where Arabic-language capability, local presence or market-specific enablement is needed. • Partner with Product / PMM / CSM to improve local customer education, onboarding and adoption. • Lead cross-functional execution • Coordinate closely with Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM and RevOps. • Ensure clear ownership across the regional pod and shared resources. • Build a strong operating cadence around pipeline, customer feedback, onboarding, adoption, revenue risks and market learnings. • Bring structured feedback to leadership on what is working, what is blocked and what needs to change.

🎯 Requirements

• 8+ years of experience in commercial leadership, GTM, sales, partnerships, country management, regional management or business development. • Strong experience in the Middle East market, ideally across UAE, KSA and broader GCC. • Experience selling or scaling SaaS, MarTech, CPaaS, customer engagement, conversational commerce, AI, automation, CRM, support tech or adjacent B2B technology products. • Proven ability to build revenue in a new or developing market. • Strong customer-facing capability, including executive conversations, demos, negotiations and relationship building. • Experience working with partners, agencies, channel ecosystems or local market networks. • Strong operating discipline across pipeline, forecasting, prioritisation, follow-up and cross-functional execution. • Comfortable working in a fast-moving, ambiguous environment with high ownership. • Strong Plus • Arabic language capability or experience managing Arabic-speaking markets. • Experience with WhatsApp Business API, Meta ecosystem, messaging platforms, CPaaS, customer engagement platforms or AI agents. • Experience building a market from 0 to 1 or leading early regional expansion. • Experience with SMB / mid-market SaaS motions, including sales-assisted, partner-led and self-serve motions. • Experience working in a lean regional pod model with shared central resources. • Existing network across Middle East SaaS, agencies, digital transformation, Meta / WhatsApp ecosystem, e-commerce or customer engagement communities.