Senior Performance Marketing Manager, Spain

Job not on LinkedIn

🔥 13 hours ago

🌐 Spain, Germany, +1 more countries – Remote

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⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 21%

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🗣️🇩🇪 German Required

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Logo of WBS

WBS

201 - 500 employees

Founded 1998

💼 Consulting

⚡ Energy

Consulting • Energy

WBS Ê uma empresa baiana, fundada em julho de 1998, por quatro ex-funcionårios da Promon Engenharia. Inicialmente atendendo principais empresas da årea química e petroquímica com base no Polo Petroquímico de Camaçari, na Bahia, hoje mantÊm uma carteira de clientes que inclui grandes nomes como a Petrobras e Braskem. Atualmente, possui filiais em Camaçari, São Francisco do Conde, Candeias e São Paulo, com operaçþes em Pernambuco, Rio de Janeiro, Paranå, Santa Catarina e Rio Grande do Sul.

📋 Description

• Own the paid acquisition engine • Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen from strategy and structure through daily optimization • Build and scale campaigns for the full course portfolio and new course launches • Manage budgets and bidding against CPL and cost-per-enrollment targets • Ensure conversion tracking, offline conversion imports, and attribution support optimization for real enrollments • Collaborate with external agency partners and Google representatives • Plan, launch, and optimize Meta campaigns for prospecting and retargeting • Brief, test, and iterate ad creatives with design and content teams • Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit • Run a structured testing roadmap across channels, audiences, landing pages, and creatives • Track, analyze, and report paid performance from impression to enrollment • Use HubSpot to connect ad spend to lead quality and enrollment outcomes • Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management • Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign activity

🎯 Requirements

• 4+ years of hands-on performance marketing experience, with Google Ads as the primary channel • Proven track record managing significant budgets and scaling campaigns profitably, ideally in lead generation, education, or B2C services • Experience with Meta Ads • Some experience with HubSpot CRM or a comparable CRM • Experience using CRM data to optimize campaigns • Strong grasp of conversion tracking, GA4, Google Tag Manager, and attribution • Hands-on experience building AI-powered workflows or automations, for example with Make, Zapier, n8n, or AI assistants • Native-level German • C1 level English, written and spoken • Analytical, experimental, ownership-driven, mission-driven, and growth-minded approach

🏖️ Benefits

• 100% remote workplace within Germany, Spain or Austria • Up to 180 days outside of Germany, within Europe • Flexible core working hours • Permanent contract • 30 paid vacation days • Additional half-day off on your birthday • In-person team meetings at least twice per year at the Coding Campus Berlin/Berlin headquarters • WBS GRUPPE learning catalog • LinkedIn Learning • Supportive, innovative, and diverse team culture • Flexible working practices • Inclusive workplace

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