Senior Social Media Strategist

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 22%

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Maker Lab

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes.

📋 Description

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets • Lead end-to-end campaign management from strategic planning and briefing through execution, optimisation, and performance reporting • Lead social strategies driving product KPIs including downloads, sign-ups, and lead generation • Oversee the regional social editorial calendar and production of copy and creative assets • Act as day-to-day strategic lead for agency partners • Develop and oversee paid media plans, including channel selection, audience targeting, media budget allocation, and campaign flighting • Coordinate media buying activities with agency partners • Drive localisation of regional best practices into culturally relevant creative • Use social listening and analytics to identify trends and opportunities • Build and nurture relationships with B2B influencers and creators • Collaborate with Marketing, PR, and Analytics teams • Consolidate community insights and campaign metrics into strategic recommendations

🎯 Requirements

• BA/BS degree or equivalent experience • 7+ years of experience in marketing, advertising, or social media strategy • Experience with agency and in-house work for global technology brands • Proven track record managing end-to-end social projects from concept through regional execution • Experience in campaign planning, execution, budget management, optimisation, and performance measurement • Experience in paid media planning and buying across social platforms • Knowledge of media strategy, channel mix, audience targeting, budget allocation, and campaign optimisation • Technical knowledge of social platforms, paid media strategy, content development, and community management • Project management experience coordinating assets and communications across geographically dispersed, multidisciplinary stakeholders • Proficiency with social media publishing and analytics tools such as Sprinklr, Hootsuite, or Sprout Social • Exceptional attention to detail • Exceptional verbal and written English communication and presentation skills

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