Senior CRM Analyst

🔥 28 minutes ago

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WEBJUMP

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

🤝 B2B

🛍️ eCommerce

📣 Marketing

B2B • eCommerce • Marketing

WEBJUMP is a digital marketing agency that specializes in providing innovative online marketing solutions, including search engine optimization (SEO), social media marketing, and content creation. The company focuses on helping businesses enhance their online presence and achieve better visibility and engagement with their target audience. Through data-driven strategies and creative campaigns, WEBJUMP aims to drive traffic and generate leads for its clients.

📋 Description

• Configure, operate, and evolve omnichannel journeys in Adobe Journey Optimizer for transactional, promotional, and informational campaigns across Email, Push, Web Push, WhatsApp, and SMS channels • Participate in migration projects from legacy marketing automation platforms such as Oracle Responsys and Salesforce Marketing Cloud to AJO • Perform inventory assessments, prioritize critical flows, and translate business logic into Journey Optimizer architecture • Provision and enable channels in AJO, configuring dedicated IPs, sending domains, IP warming plans, integrations with SMS providers, and Mobile SDK for Push • Create and manage segments and audiences based on unified profiles in Adobe Experience Platform • Monitor and ensure deliverability of communications, including IP/domain reputation, open rates, bounces, spam complaints, and warmup • Support AJO integrations with external data sources via APIs and native connectors • Monitor data quality and consistency loaded into AEP and resolve inconsistencies in batch and streaming pipelines • Create and maintain technical documentation of configurations, journeys, and integrations • Report campaign performance KPIs and propose data-driven optimizations • Collaborate with Martech, Data, and client business teams to align journeys with CRM strategy and activation objectives

🎯 Requirements

• Degree in Marketing, Advertising, Business Administration, Information Systems, Engineering, or related fields • Proven experience with Adobe Journey Optimizer in implementing and operating production campaigns • Knowledge of Adobe Experience Platform architecture, including datasets, XDM schemas, ingestion pipelines, unified profiles, and identity resolution • Experience managing and executing multichannel CRM campaigns in high-scale environments • Ability to translate business logic into technical journey configurations in AJO • Self-driven, detail-oriented, and able to communicate with technical and business stakeholders • Familiarity with Adobe Journey Optimizer, Adobe Experience Platform, Adobe Real-Time CDP, Mobile SDK, Web SDK/Adobe Launch, deliverability monitoring tools, Google Analytics 4, Power BI or Looker Studio, and Jira/Confluence • Configuration and operation of journeys across Email, Push, Web Push, WhatsApp, and SMS channels • Modeling XDM schemas and datasets in AEP • Deliverability management, including IP warming, sending domains, SPF/DKIM/DMARC, and reputation • Creation and activation of dynamic segments and audiences • Integration via REST APIs and native Adobe connectors • Experience with migration processes from marketing automation platforms • Real-time personalization in AJO • Configuration of consent, privacy, and communication throttling in compliance with LGPD • HTML/CSS for email templates • Analysis of CRM metrics, including open rate, CTR, conversion, churn, and LTV • Fluent Portuguese required • Advanced English for reading technical documentation and communicating with international partners • Adobe Journey Optimizer/AEP certification, experience with specific migrations, high-scale industries, CJA, cloud data architecture, Adobe Sensei/generative AI, agile methodologies, and postgraduate degrees are desirable differentiators but not mandatory

🏖️ Benefits

• Meal and Food Vouchers • Home Office Allowance • Profit Sharing Program • Certification Support Program • Health Insurance Plan (with co-pay and dependent fees) • Life Insurance • Childcare Assistance • Birthday Day Off • Zenklub • Extended maternity and paternity leave • Talkers Program – English language support • Partnerships with educational institutions offering discounts on MBA and postgraduate courses • Dental Plan (optional, with monthly fee) • Total Pass (optional, with monthly fee) • Health Plan (paid by Webjump) • Partnership with Sesc • Exclusive discounts for English courses • Exclusive discounts with universities • Certification Subsidy