Senior Creative Producer – Strategic Projects

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Welltech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Series A on 2017-12

Healthcare • Consulting • Marketing

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

📋 Description

• Research and establish best practices for creative on channels new to Welltech — shape creative strategy from the ground up rather than following an existing playbook. • Translate performance signals and channel-specific nuances into creative direction, even with limited or early-stage data. • Bring an experimental mindset — comfortable testing new formats, channels, and approaches without an established benchmark to follow. • Adapt and repurpose proven creative across new channels quickly, balancing speed-to-launch with channel-specific optimization. • Generate fresh, user-centric creative concepts across a range of ad networks beyond the standard ones. Write briefs. • Analyze creative and UA performance across pilot channels to iterate quickly given lower volumes and less mature reporting. • Conduct market research and competitor analysis specific to each new channel to extract relevant trends and insights. • Share best practices and feedback with the wider creative team as new channels mature. • Manage full-cycle creative production: from idea to final implementation, working closely with our motion design team. • Plan and prioritize your own workload across multiple concurrent pilots and channels. • Collaborate cross-functionally with UA/Growth, Product/Growth leads across our apps, and funnel/production teams to align creative with test structure and constraints.

🎯 Requirements

• Minimum 4 years relevant experience as a Creative Producer or similar. • Ideally, experience beyond Meta-only creative — comfortable ideating and executing across diverse, less-established ad networks. • Experience creating UGC and storytelling content, and writing persuasive direct-response communications. • Track record of creative that outperforms benchmarks — but also comfort operating where benchmarks don't exist yet. • Strong background in performance marketing driven by insights and analytics. • Excellent project and time management skills, with ability to context-switch across multiple pilot projects. • Confident presenting creative direction and reasoning to stakeholders across teams. • Operates autonomously and proactively — this role has real latitude to shape approach, not just execute a brief. • Advanced English level (C1+)

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities