Product Marketing Manager

🕒 May 12

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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WeVideo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📚 Education

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2020-12

Education • B2B • eCommerce

WeVideo is a multimedia creation platform that empowers users to produce interactive video content, screen recordings, and more with ease. Targeted at educational institutions, businesses, and individual creators, WeVideo provides tools for video editing, collaboration, and data-driven learning. It supports K-12 and higher education by enhancing instructional design and teaching methodologies through its intuitive interface and real-time analytics, making it a popular choice among educators and corporate trainers.

📋 Description

• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets • Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market • Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective • Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process • Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams • Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products • Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 3-6 years in product marketing, ideally in EdTech • Strong experience in sales enablement and competitive intelligence • Exceptional communication skills with the ability to create compelling narratives • Proven track record of supporting successful product launches • Strong problem-solving skills, adaptability, and a customer-first mindset • Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams • Willingness to travel occasionally for conferences, client meetings, and events as needed

🏖️ Benefits

• Competitive compensation • Flexible PTO • 12 Paid Holidays • Up to 4% 401k Match - 100% Vested Upon Employment • Medical Insurance with United Health Care Employee Premiums covered at 100% • Dependent Premiums covered at 80% • Vision/Dental Insurance with Guardian Employee Premiums covered at 100% • Dependent Premiums covered at 70% • Remote Work