Marketing Automation Strategist

🕒 April 30

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WEX

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

📋 Description

• Accountable for the effectiveness of interactions delivered by WEX marketing automation programs • Proactively engage with CX Automation Engineering partners and SMEs • Translate strategy into actionable plans • Demonstrate expertise by staying at the leading edge of marketing • Work closely with Automation Engineers and SMEs in Revenue and Product Marketing • Oversee the creation of high-quality, behavior-based marketing automation and personalization content • Analyze performance metrics and leverage insights to inform strategy • Drive continuous testing and optimization of content

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • Senior experience in marketing automation and personalization, with demonstrated success • Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely) • Experience building and segmenting audiences • Strong analytical and problem-solving skills • Excellent written and verbal communication skills • Experience with A/B testing and AI tools • Ability to operate with ambiguity

🏖️ Benefits

• Offering comprehensive and market competitive benefits • Supports personal and professional well-being