Director of Acquisition Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇦🇺 Australia – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Who Gives A Crap

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🛍️ eCommerce

🌍 Social Impact

🤲 Charity

💰 $41.5M Series A on 2021-09

eCommerce • Social Impact • Charity

Who Gives A Crap is a socially responsible company that donates 50% of its profits to clean water and sanitation non-profits around the globe, helping those in need gain access to these essential services. The company specializes in eco-friendly products, primarily focusing on toilet paper made from bamboo, alongside other sustainable household items such as tissues and kitchen roll. Known for its environmental impact, Who Gives A Crap aims to reduce deforestation while also maintaining a strong commitment to social impact and charitable causes.

📋 Description

• Own the global acquisition strategy and performance • Drive sustainable, profitable new-customer growth • Connect brand, media and creative to improve full-funnel acquisition outcomes • Optimise acquisition investment across DTC, Amazon and retail • Partner with Marketing Analytics on incrementality testing, MMM and experimentation • Review channel, audience and campaign performance and reallocate budgets • Identify and scale effective creative concepts, formats and messages through structured testing • Connect brand and biddable media performance to assess upper-funnel impact • Build and maintain the global acquisition roadmap • Improve reporting, systems and operating rhythms • Coach and develop the Acquisition Marketing team • Evaluate new acquisition opportunities across paid, organic, retention and re-engagement programs • Report to the GM of Growth Marketing

🎯 Requirements

• Deep performance marketing expertise • Strong commercial judgement • Rigorous approach to measurement and experimentation • Fluency in incrementality, experimentation and Marketing Mix Modelling • Deep hands-on experience across biddable media, particularly Meta and Google • Understanding of media planning, buying, audience strategy, bidding and optimisation • Ability to move between strategy and platform setup and execution • Experience connecting media performance with creative, audience and full-funnel strategy • Experience across agency and client-side environments is highly valued • Experience building or growing a high-performing acquisition or growth marketing team • Ability to work across global and local teams and adapt to market-specific needs • Ability to build relationships across Growth, Marketing, Creative, Commercial, Finance, Product and Data • Experience identifying effective acquisition creative and building structured testing programs

🏖️ Benefits

• Meaningful support towards healthcare for our team around the world • Generous paid leave • Tailored learning and development opportunities • Free toilet paper • Competitive, market informed salaries • Certified B Corp™ social and environmental impact focus