Director of Commercialization – WMP

🕒 May 11

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WM Partners, LP

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

💸 Finance

🧘 Wellness

B2B • Finance • Wellness

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

📋 Description

• WM Partners is seeking a Commercial Director who embodies the spirit of a builder, an innovator, and a brand champion—someone who not only knows how to scale consumer brands, but who lives the values behind them. • Reporting directly to Michael Marquis, Executive Managing Director, this leader will architect the commercial capabilities required to unlock value across the entire portfolio. • This role is not for someone who wants to operate within rigid boundaries or traditional corporate structures. • You will define how WM Partners drives growth—through digital marketing excellence, brand development, consumer insight, performance analytics, agency optimization, and commercial readiness for both current brands and future acquisitions. • Build and institutionalize nimble, entrepreneurial commercial capabilities that elevate all portfolio companies. • Design playbooks, frameworks, and systems that teams can adopt quickly—even with limited resources or emerging infrastructure. • Diagnose commercial gaps and deploy practical, high-impact solutions that drive immediate and sustained value. • Lead brand identity, position, and growth strategy development, ensuring alignment with consumer needs and authentic wellness values. • Ensure each brand has a clear, differentiated, emotionally resonant story—one that team members themselves believe and embody. • Shape omnichannel growth strategies (DTC, Amazon, retail, international). • Establish world-class digital performance systems across paid media, CRM, lifecycle marketing, content, and eCommerce optimization. • Champion data-driven decision-making, KPI development, and real-time performance dashboards. • Build robust consumer insight capabilities—segmentation, journey mapping, research, and analytics. • Translate consumer data into breakthrough creative strategy, product positioning, and marketing activation. • Source and evaluate best-fit agencies for digital, creative, brand, research, and commercial operations. • Hold partners accountable to results—not activity—and ensure excellent ROI. • Create standardized KPI frameworks adopted by all portfolio brands. • Develop dashboards that enable predictive insight, early risk detection, and consistent value-creation focus. • Lead the commercial diligence workstream during acquisitions, including assessment of brand strength, consumer traction, digital maturity, marketing efficiency, and operational scalability. • Identify value-creation levers and risks with a builder’s, not a banker’s, mindset. • Inspire portfolio leaders with contagious energy, optimism, creativity, and belief in what our brands can become. • Ask bold, unconventional questions that challenge assumptions. • Model the culture WMP is choosing to build: courageous, entrepreneurial, collaborative, and purpose-driven.

🎯 Requirements

• 10+ years in commercial, digital, brand, growth, or P&L-oriented roles—preferably in consumer, CPG, wellness, or high-growth brands. • Proven ability to build capabilities from scratch; experience in environments where resourcefulness mattered as much as resources. • Demonstrated success leading digital marketing, brand strategy, analytics, and omnichannel growth. • Ability to evaluate, select, and manage agencies with high scrutiny and high expectations. • Experience in private equity, founder-led companies, or multi-brand ecosystems preferred. • Authentic Wellness Advocate: You genuinely live the lifestyle behind our brands—you don’t have to fake enthusiasm. • Contagious Energy & Influence: People leave conversations with you more excited, more confident, and more willing to think boldly. • Scrappy Builder: You thrive in ambiguity, move quickly, and find ways to create momentum even when resources are limited. • Resilient Problem-Solver: You turn constraints into creativity; you rebound quickly and use setbacks as fuel. • Revolutionary Thinker: You question category conventions, challenge assumptions, and bring fresh ideas that energize the room. • Self-Made Advantage: You’ve built something meaningful in your past—whether a business, a capability, a turnaround, or a reinvention. • Purpose Over Pedigree: You value mission, authenticity, curiosity, and growth over traditional corporate playbooks. • Able to inspire through action—not just PowerPoint. • Willing to get hands dirty; no task is “beneath” you. • Adept at influencing CEOs, founders, marketers, operators, and cross-functional teams. • A builder, teacher, provocateur, and cultural amplifier.

🏖️ Benefits

• The opportunity to shape the commercial engine across a portfolio of health & wellness brands. • A culture that values curiosity, creativity, resilience, and authentic passion for wellness. • Competitive compensation and performance incentives. • Comprehensive benefits package. • Professional development opportunities. • Meaningful ownership in the value you help create.