Brand & Social Partner

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Social, end to end — our owned profiles, the content engine, the community. You make Workana’s social genuinely powerful, not just active. • An influencer / creator engine producing 100–200 pieces of content about Workana every week. You design the model — paid, commission, our own freelancer community, or a mix — and run it. • 1–3 core personal LinkedIn accounts (founders / leaders) — operated and amplified in each person’s voice. • A clear point of view — driving Workana’s position on the topics that matter: the future of work, AI, and LatAm talent. • Reach through partnerships — leveraging what we have and partnering with brands, events, and communities to amplify. • The content and creative itself across channels. You make it; the Performance Marketer pays to boost and run it. • How you’ll be measuredBrand is the easiest place to confuse motion with progress, so we’re blunt about it. • What you own and control: brand presence and authority — reach, engagement, share of voice, branded search. • What that presence drives: an uptick in freelancer sign-ups and B2B inbound leads over today’s levels. • Attribution here isn’t as clean as paid — we know that. You’re judged on the leading indicators you control plus directional lift over baseline, not on a number you can’t fully attribute. And “pieces shipped” is capacity, not success. • The autonomy• A brand budget — influencers, creators, events, sponsorships, partnerships — that you allocate as you see fit within a monthly cap. • Social strategy, editorial calendar, content formats, channel mix: your call. • You design the influencer / creator model and the partnerships — we don’t hand you a playbook, you build it. • Positioning is co-created and the CEO has final say. Everything downstream of it is yours. • The bar (every Workana hire clears it)• Curiosity — you keep finding better ways; it’s why you’re already AI-native, not someone we have to make AI-native. • Execution — you ship the outcome end to end. Give you the target, stay out of your way, you make it work. • Ambition — you want to forge a name and make Workana sexy yourself — not someone who’s “arrived” and wants to coast.

🎯 Requirements

• You live on social and actually understand it — formats, platforms, what travels and what dies. • You’ve built a content engine or a creator / influencer program, with receipts (reach, growth, real output). • You can write and shape a point of view, not just schedule posts. • You move fast, with taste, and you’re comfortable being the one person who owns it. • The AI part (non-negotiable)You already work AI-first. You use it to produce and orchestrate at a volume that used to need a team — drafting, repurposing, editing, briefing creators, analyzing what’s working. 100–200 pieces a week is only possible because of how you work. This is not “open to learning AI.” It’s how you already operate, and we’ll ask you to show us. • This isn’t for you if…• You’re a strategist who wants to set direction and hand execution to a team. • You measure yourself by output (posts, campaigns) instead of brand strength and the outcomes it drives. • You need a big team, an agency, or a finished playbook to deliver. • AI is on your roadmap rather than in your daily workflow. • You want to own the positioning end to end (the CEO keeps final say on that).

🏖️ Benefits

• Full time - Individual contributor • Location: 100% remote work • Competitive compensation in USD • Flexibility and autonomy to create impact • Direct participation in strategic business decisions • Professional growth opportunities within an internationally expanding company. • Reports to CEO, directly