Marketing Technology – Automation Manager

Job not on LinkedIn

🔥 8 minutes ago

🌐 Brazil, Argentina, +4 more countries – Remote

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⏳ Contract/Temporary

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 11%

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Logo of Workana

Workana

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud • Build, test, QA, and maintain email and SMS automated flows, campaign setups, sign-up forms, and audience segments • Build and maintain multi-step automated workflows in Make.com or similar integration tools connecting platforms, webhooks, and APIs • Perform hands-on updates directly in Shopify themes using Liquid, HTML, CSS, and the native theme editor • Lead tech stack consolidation efforts, including SMS migration into Klaviyo, loyalty tool consolidation, and app rebuilds on a new theme • Maintain data integrity and reporting connections across Shopify, Klaviyo, Triple Whale, and BigQuery • Leverage AI tools such as Claude or ChatGPT to automate manual processes like brand protection monitoring and list hygiene • Ensure strict email and SMS legal compliance across platforms, including CAN-SPAM and TCPA • Document all system architectures in Asana • Work closely with the Director of Marketing while balancing daily operational tasks with process automation and tech stack optimization • Support real-time stack troubleshooting during US Eastern Time business hours

🎯 Requirements

• 10+ years of hands-on experience in marketing technology, marketing operations, or DTC ecommerce operations • Strong expertise with Shopify and Klaviyo ecosystems, including app integrations and automated flow architecture • Hands-on experience building multi-step automated scenarios using Make.com, Zapier, or similar platforms via APIs and webhooks • Proven proficiency editing Shopify themes, including modifying Liquid code, HTML, CSS, sections, and blocks • Deep understanding of DTC data flows, tracking pixels, UTM governance, and database hygiene • Demonstrated experience executing platform migrations or tech stack consolidation initiatives • Familiarity with AI tools such as Claude and ChatGPT to optimize workflows and manual tasks • Fluent English is mandatory, both written and verbal • Must be based in Latin America and able to work aligned with US Eastern Time business hours • SQL proficiency and experience creating dashboards in BigQuery or Looker Studio • Experience with specialized DTC platforms such as Recharge, Rebuy, Stamped.io, Smile.io, or Triple Whale • Background in CPG, consumer health, dietary supplements, or regulated consumer categories • Experience with marketplace brand protection enforcement or affiliate platforms

🏖️ Benefits

• Compensation in USD • Fully remote work within Latin America with flexible time schedules • Career growth with international clients and dynamic projects • Long-term independent contractor agreement • No additional benefits such as paid time off, health insurance, etc.

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