International Paid Media, Digital Channels Senior Manager

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5 hours ago

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51 - 200 employees

📋 Description

• Develop and execute paid media strategies across two assigned regions, ensuring alignment with global marketing objectives and local market nuances. • Own the regional media planning process, channel selection, forecasting, and budget allocation. • Collaborate with regional marketing leads to translate business goals into measurable paid media initiatives. • Collaborate with regional marketing leads and global audience team to build out and execute audiences and buying committee titles. • Oversee day-to-day performance management, creating an optimization strategy including pacing, creative rotation, bid adjustments, and targeting refinements, across channels such as social, programmatic, video, display, and emerging platforms relevant to each region. • Define KPIs and measurement frameworks for each region to ensure consistent performance tracking. • Manage regional paid media budgets, ensuring efficient spend, accurate forecasting, and strong return on investment. • Manage relationships with media agencies or platform partners across both regions. • Create and execute a testing strategy to continue to evolve our go to market channels and use the insights from testing to refine targeting, creative strategy, and channel mix.

🎯 Requirements

• Bachelor’s degree or equivalent experience. • 10-15 years of experience in Paid Media. • Deep understanding of the EMEA and APJ digital media landscapes, including regional platforms, audience behaviors, privacy regulations, and market nuances. • Proven experience leading multi-region paid media strategies with the ability to tailor messaging, channels, and tactics to diverse markets. • Ability to plan beyond paid media by understanding how demand flows through the full funnel, including impacts on web experiences, SDR outreach, nurture programs, and downstream conversion. • Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Tableau and Salesforce. • Demonstrated ability to manage budgets, forecast spend, and monitor performance pacing. • Excel at interpreting data and turning insights into actionable recommendations. • Excellent written and verbal communication skills.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities