VP, Marketing

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Work in Ottawa

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11 - 50 employees

Work in Ottawa is designed to help top talent like you to build a thriving career in Ottawa’s fast-growing technology industry.

📋 Description

• Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain. • Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points. • Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections. • Event and conference engine: Plan and execute conference strategy end-to-end. • Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue. • Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance. • Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility. • Cross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities. • Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.

🎯 Requirements

• 10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains. • Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial. • Proven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team. • Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months. • Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling. • Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals. • Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes. • Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments. • Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders.

🏖️ Benefits

• Competitive salary and PTO • 100% employer-paid health and dental benefits for you and your family • Annual HSA/FSA allotment • Access to virtual mental and physical health professionals • Annual professional development spend • One-time tech allowance