Demand Generation Strategist

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November 6

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WOW Remote Teams

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B2B • eCommerce • Recruitment

WOW Remote Teams is a company that connects businesses with top-tier virtual professionals from Latin America, including virtual assistants, digital marketers, software developers, graphic designers, and more. Their services aim to help organizations save on salary expenses while providing quality talent that is bilingual and pre-vetted. With a focus on rapid hiring processes, clients can receive candidate matches within just three days, making WOW Remote Teams a cost-effective solution for scaling teams efficiently.

2 - 10 employees

Founded 2021

🤝 B2B

🛍️ eCommerce

🎯 Recruiter

📋 Description

• Develop a comprehensive demand generation strategy that aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework. • Deeply analyze the Ideal Customer Profile (ICP) to identify industries, roles, and pain points that influence purchase decisions. • Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey. • Design and implement multi-touch campaigns integrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion. • Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution. • Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points. • Partner with the content and creative teams to develop resources that engage audiences throughout the funnel. • Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution. • Define and track key performance indicators (KPIs) such as engagement rate, account activation, and opportunity creation. • Work closely with the Pardot Administrator and other team members to ensure accurate tracking, automation, and reporting across systems. • Analyze performance data and present actionable insights to refine campaigns and maximize ROI. • Serve as the strategic connector between marketing, content, and business development to ensure all outreach and nurture efforts align. • Contribute to the development of playbooks and frameworks that improve scalability and efficiency for future campaigns.

🎯 Requirements

• 5+ years of experience in B2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries. • Deep understanding of Account-Based Marketing (ABM) and its execution across multiple channels. • Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth. • Hands-on experience with marketing automation and CRM platforms (e.g., Pardot, HubSpot, Salesforce, or similar). • Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations. • Excellent communication, organization, and project management skills. • Strong collaboration skills with the ability to work cross-functionally and influence without authority.

🏖️ Benefits

• Full-time, 100% remote position with flexible working hours. • Opportunity to lead impactful demand generation initiatives within a respected, fast-growing firm. • Exposure to cutting-edge B2B marketing strategies, including ABM, automation, and data analytics. • Collaborative, high-performance work culture that values innovation and results. • Competitive salary in USD and long-term professional growth opportunities.