Wowza
SaaS • Media • Telecommunications
Wowza is a leading provider of video streaming technology, offering comprehensive end-to-end solutions for both live and on-demand (VOD) video streaming. The company's platform includes video transcoding, playback, and analytics, and it is known for its high scalability and reliability, processing over 30 million hours of live video monthly. Wowza caters to a range of clients including broadcasters, sports organizations, and religious organizations, providing robust APIs and support for embedding video into applications. Their services are particularly suitable for cloud (SaaS) environments, private cloud, and hybrid cloud streaming setups, supporting high customization and efficient streaming workflows.
Director of Growth Marketing – Web
Job not on LinkedIn
October 30
Wowza
SaaS • Media • Telecommunications
Wowza is a leading provider of video streaming technology, offering comprehensive end-to-end solutions for both live and on-demand (VOD) video streaming. The company's platform includes video transcoding, playback, and analytics, and it is known for its high scalability and reliability, processing over 30 million hours of live video monthly. Wowza caters to a range of clients including broadcasters, sports organizations, and religious organizations, providing robust APIs and support for embedding video into applications. Their services are particularly suitable for cloud (SaaS) environments, private cloud, and hybrid cloud streaming setups, supporting high customization and efficient streaming workflows.
📋 Description
• Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline. • Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact. • Define data governance, tagging, and attribution standards across all marketing systems. • Treat the website as the company's most powerful growth channel and strategic asset. • Lead ongoing optimization across architecture, content, UX, and performance. • Manage developers and agencies to deliver fast, scalable, and high-converting experiences. • Translate product launches and messaging into pages that drive measurable engagement and pipeline. • Establish a disciplined CRO and experimentation program (A/B, multivariate, personalization, UX flow optimization). • Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and Core Web Vitals. • Create repeatable workflows for keyword expansion, content optimization, and technical site health. • Identify and test new inbound growth levers, from retargeting to intent-based campaigns. • Build compounding organic growth that turns visibility into qualified pipeline. • Develop account-based strategies for target verticals (media, public sector, smart cities). • Publish a quarterly growth roadmap and learning agenda. • Partner with leadership on forecasting and growth planning. • Own the growth scorecard and present results at the executive level.
🎯 Requirements
• - 8–12 years in growth, web, or digital marketing roles within B2B SaaS. • - Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO. • - Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress/Webflow), and experimentation tools (Optimizely, VWO, Mutiny). • - Experience managing developers, agencies, and cross-functional stakeholders. • - Strategic thinker with a hands-on, analytical, and systems-driven approach. • - Nice to Have: • - Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment. • - Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense). • - Understanding of ABM and account-level segmentation. • - Background in developer-first or infrastructure products a strong plus. • - Experience with developer-first GTM or technical product marketing.
🏖️ Benefits
• **Benefits & Perks** • - Competitive base salary: $165,000 – $180,000 • - Bonus Eligible • - Generous Paid Time Off • - Medical, Dental, and Vision insurance (effective Day 1) • - 401(k) with strong company match • - Dependent Care FSA • - Employer-paid Life Insurance and AD&D • - Voluntary Life Insurance (Employee/Spouse/Child) • - Paid Parental Leave • - Short-Term and Long-Term Disability • - Training & Development opportunities • - Employee Assistance Program (EAP)
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