Associate Director – Retail Media

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account. • Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo) • Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals. • Monitoring daily trends, opportunities, and spend across multiple brands • Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results • Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred. • Closely monitoring competitors and category trends • Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process • Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces • Tasked with some special projects as needed to help the growth of the department

🎯 Requirements

• 7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience. • Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions. • Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC. • Experience working with or at a brand with $5M+ in annual Amazon budget • A track record leading large, complex, or multi-brand accounts. • Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc) • Extremely well organized, able to balance client timelines and business needs across multiple clients • Working experience of Vendor and Seller Central • An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content. • Knowledge about how Amazon marketing and performance affect the purchase funnel • An understanding of Amazon account operations, logistics, and the fees that may be associated with them • Working knowledge of other e-commerce marketplaces outside of Amazon

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!