Senior Paid Media Manager, Amazon & Retail

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November 19

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Accountable for managing a book of retail media business across Amazon, Walmart, Target and other retailers • Designing, implementing and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals • Monitoring daily trends, opportunities, and spend across multiple brands • Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities and developing action plans to improve results • Working in a dynamic, time-intensive environment where competing priorities are commonplace • Closely monitoring competitors and category trends • Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process • Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces • Tasked with some special projects as needed to help the growth of the department

🎯 Requirements

• 3+ years of experience consulting on or directly managing Amazon Advertising accounts for both sponsored ads • 2+ years of experience consulting on or directly managing Amazon Advertising Accounts for ADSP • Experience working with or at a brand with $1M+ in annual ad budgets • Experience directly managing ads on retailers outside of Amazon (Walmart, Target, Criteo) • Great communication skills both written and oral, with a strong attention to detail • Great organization, the ability to balance client timelines and business needs, across multiple clients • The ability to manage client expectations and priorities • Experience presenting to senior-level client contacts during monthly executive summaries or QBRs • A deep understanding of paid search, which includes campaign buildouts, bid optimizations, reporting, and advanced knowledge of the different ad types • Knowledge about how Amazon marketing and performance affects the purchase funnel

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!