Senior Programmatic Campaign Manager

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October 3

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Executing programmatic strategies, aligning with campaign objectives and KPIs. • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. • Staying up-to-date with the latest programmatic trends, technologies, and best practices. • Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers. • Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI. • Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts. • Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors. • Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance. • Contributing to the development of strategic recommendations and performance reports. • Managing campaign budgets effectively, ensuring optimal allocation of resources. • Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization. • Troubleshooting and resolving programmatic issues.

🎯 Requirements

• 4+ years of directly related experience in programmatic advertising. • Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies. • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more. • Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns. • Good understanding of programmatic measurement and attribution methodologies. • Experience collaborating with cross-functional teams. • Strong communication and presentation skills. • Ability to build and maintain strong relationships with programmatic partners. • Proactive and results-oriented approach, with a passion for innovation and continuous improvement. • Experience with various programmatic platforms and technologies.

🏖️ Benefits

• Half-day Fridays year round • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass Credits and more!