Senior Vice President – Sales & Strategy

October 31

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WTWH Media LLC

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Media • B2B • SaaS

WTWH Media LLC is a digital first business-to-business media company focused on providing high value unique content and measurable ROI for marketers. The company manages over 80 web sites, 7 print publications, and produces video, webinars, podcasts, online and live events, and educational forums across various markets including electronics engineering, design engineering, fluid power, hospitality, life sciences, R&D, renewable energy, retail, and robotics. By leveraging artificial intelligence and natural language processing, WTWH Media enhances B2B marketing strategies through advanced targeting methods. The company's network includes specialized platforms such as Design World Network, Robotics Network, Electronics Engineering Network, and others, reaching millions of engaged users globally.

51 - 200 employees

Founded 2007

📱 Media

🤝 B2B

☁️ SaaS

📋 Description

• Meet and exceed quarterly and annual revenue targets, while driving an eye on profitability. • Drive cross-sell and upsell across existing client base to increase share of wallet and average revenue per client. • Train, develop and lead a high-performing sales team and coach them on strategic selling in order to maximize sales productivity. • Develop and implement a strategy for a cohesive, collaborative and integrated approach to a client-focused sell, aligning the sales force accordingly. • Be active in the field with the sales teams and develop and maintain strong high-level relationships with advertising agencies and client-side marketing and key executives within the industry and customer base. • Partner closely with Engineering editorial leadership to ensure content alignment with customer needs, identify new areas of opportunity, and regularly evaluate market needs and changes. • Drive large partnerships and help close key deals with brands and agencies. • Evaluate existing compensation plans, commission statements and sales expenses. • Oversee sales budgeting and forecasting, providing regular monthly and quarterly forecasts against plan. • Develop new solutions to sell to meet B2B client objectives across our multi-platform network. • Set up scalable sales process and manage day-to-day sales operations and pipeline using Salesforce. • Implement a key account strategy and develop the structure to successfully deploy across titles. • Improve client satisfaction and retention. • Develop integrated proposals that include custom, event sponsorships, special project underwriting, digital and research, and any other relevant products. • Maintain and improve pricing models for current integrated assets/offerings. • Build a compelling value proposition and shape marketing collateral. • Maintain in-depth knowledge of competitive landscape; keep apprised of current market trends and adjust strategies accordingly to capitalize on developing market opportunities. • Identify areas for organic growth, including areas for product development and/or product launches, collaborating with the relevant teams across the organization. • Serve as a key representative for the company within the market.

🎯 Requirements

• 10+ years of experience leading digital and/or multi-platform media sales teams, including 5+ years of experience leading teams focused in Engineering space. • Proven track record of meeting and exceeding revenue goals. • Demonstrated knowledge of programmatic, mobile, video, audience, data-driven brand marketing solutions. • Experience training teams focused on meeting client marketing needs around multi-platform media solutions. • Proven track record scaling revenue and ad operations. • Strong brand and agency relationships within the Engineering industry. • Experience selling large, branded content partnerships and strategic sponsorships is a plus. • Highly structured, process driven manager, who is strong in sales training and sales enablement. • Highly tactical and strategic, with understanding of marketing and product differentiation. • Strong with budgeting, forecasting, sales planning, and strategic business planning. • Exceptional at internal relationship-building; able to develop and maintain good working relationships at all levels inside the company, and across multiple functional groups. • BA/BS degree required.

🏖️ Benefits

• Competitive salary and remote work environment • Premium medical, dental, vision and other health plans – you choose what fits your needs • Full vested 401(k) match to help you prepare for your retirement future • Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours • Supportive work/life balance and paid parental leave • Dynamic, dedicated, fun and hard-working environment • Collaborative work environment in a growing market, consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5+ years