Regional Marketing Manager

🕒 April 21

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XBOW

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🔒 Cybersecurity

☁️ SaaS

Cybersecurity • AI • SaaS

XBOW is an AI-powered penetration testing platform that delivers human-level security testing at machine speed. It utilizes hundreds of specialized AI agents that collaborate to discover, validate, and exploit vulnerabilities autonomously, allowing companies to test their applications rapidly. With a focus on comprehensive coverage and efficiency, XBOW enables continuous security validation for applications, ensuring they remain secure against emerging threats. Its capabilities include testing every endpoint and attack vector, making it a crucial tool for organizations looking to maintain security without the traditional bottlenecks of manual pentesting.

📋 Description

• Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France • Build and scale integrated regional programs, including field events, executive briefings, webinars, campaigns, and community initiatives • Partner closely with Sales to support pipeline generation, account-based initiatives, and strategic regional opportunities • Localize global messaging, positioning, and campaigns to ensure strong cultural, language, and market relevance across EMEA • Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives, vertical use cases, and proof points • Work with Partners and Alliances to design and execute joint marketing programs in-region • Own regional event strategy, including industry conferences, owned events, executive roundtables, and partner-led activations • Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities • Manage regional marketing budgets, timelines, agencies, and vendor relationships • Define and track success metrics for EMEA marketing, including pipeline impact, engagement, and regional brand awareness • Act as the voice of EMEA internally, sharing market insights, customer feedback, and competitive intelligence

🎯 Requirements

• Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurity • Proven track record building and scaling marketing programs across multiple European markets • Experience partnering closely with Sales and GTM teams to drive measurable pipeline and revenue outcomes • Excellent project management and execution skills—you can own programs end-to-end and operate with high autonomy • Strong written and verbal communication skills, with the ability to adapt messaging for different countries and buying audiences • Comfort operating in a fast-growing, high-ambiguity startup environment • Highly collaborative mindset with the ability to influence across functions • Bonus if you have: Experience marketing technical or developer-focused products (security, infrastructure, AI platforms) • Familiarity with EMEA security markets and buying motions, particularly in UKI, DACH, Benelux, Nordics, or France • Experience running partner, channel, or ecosystem marketing programs • Experience localizing campaigns across multiple languages and cultures • Background in early-stage or category-creation go-to-market environments.

🏖️ Benefits

• Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story. • Significant opportunities to progress within the sales organization and shape your career trajectory as we scale. • You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.