Vice President, Product Marketing

🔥 42 minutes ago

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xCures Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

Healthcare • Artificial Intelligence • SaaS

xCures is a healthcare AI company that provides a Clinical Clarity Engine to retrieve, assemble, and structure fragmented medical records into decision-ready, source-linked clinical data. Its products—Evidence Grade Data, Automated Patient History, and Decision-Ready Checklists—extract and validate clinical information at scale, delivering verifiable outputs via summaries, dashboards, APIs, and export feeds for healthcare teams and partners. xCures is B2B-focused, serving providers, diagnostics groups, value-based care organizations, and channel partners; it emphasizes traceability and validation (peer-reviewed research, high extraction accuracy, and HITRUST certification) and processes medical records at large scale to accelerate prior authorization, chart review, quality reporting, and other clinical and operational workflows.

📋 Description

• Own the overarching product narrative. • Translate complex GenAI and healthcare data concepts into compelling, differentiated value propositions for executive buyers. • Architect the Go-To-Market strategy for the entire product portfolio. • Orchestrate massive, cross-functional launches that align Product and the Commercial team. • Lead the strategic development of feature bundling and ROI frameworks to maximize win rates across our Ideal Customer Profiles (ICPs). • Hire, mentor, and scale a high-performing team of Product Marketing Managers. • Establish the playbooks, frameworks, and KPIs for the PMM function. • Systematize competitive intelligence and market trend analysis. • Act as a strategic advisor to the CPO and Director of Product to prioritize the roadmap based on massive market opportunities. • Partner with Commercial leadership to design a world-class enablement program, ensuring the enterprise sales team is equipped to win complex, multi-million-dollar deals.

🎯 Requirements

• Bachelor’s degree required; MBA or advanced degree in a relevant field strongly preferred. • 10+ years of experience in product marketing, with at least 4+ years building and leading a PMM team. • Deep experience in HealthTech, B2B SaaS, or healthcare data platforms. • A proven track record of commercializing complex, highly technical products (AI/Data) for enterprise audiences. • Executive Storytelling: Elite communication skills with the ability to pitch the company vision to external analysts, press, and enterprise C-suites. • Business & Financial Acumen: Deep understanding of SaaS unit economics, pricing elasticity, and revenue modeling. • Cross-Functional Influence: The gravitas and emotional intelligence to lead without formal authority across the Product Org and Commercial Org. • Strategic Vision: Ability to zoom out to see the 3-year market trajectory, while zooming in to unblock your team on immediate launch hurdles. • Bonus Points: Experience in pharmacy, diagnostics, value-based care markets, or specialty healthcare markets. • Hands-on experience marketing GenAI, LLMs, or AI-driven clinical products. • Deep familiarity with healthcare quality and/or interoperability standards (FHIR, HL7, ONC). • Experience scaling a startup from Series B/C through rapid growth and market expansion.

🏖️ Benefits

• Medical, Dental, Vision insurance • 401k • Equity options