Regional Director of Operations – Gulf Shores

🕒 October 24, 2025

🏈 Alabama, Louisiana, +1 more states – Remote

🏈 Alabama – Remote ⚜️ Louisiana – Remote 🏰 Missouri – Remote

💵 $90k - $110k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

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Xponential Fitness

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🧘 Wellness

👥 B2C

Wellness • B2C

Xponential Fitness is a curator and franchisor of globally and nationally recognized boutique health and wellness brands, offering Pilates, barre, yoga, strength training, and stretching programs. It operates community-focused in-studio small-group classes, a digital on-demand platform (Xponential+), and corporate wellness solutions, while providing franchising support and resources to studio owners to scale and grow the brands.

📋 Description

• The Regional Director of Operations serves as the primary point of contact for franchisees, providing leadership and strategic guidance to ensure operational excellence and business success in the Gulf Shores Region which includes studios in Alabama, Arkansas, Louisiana, and Missouri. • This role is responsible for driving franchisee performance, fostering alignment with brand standards, and ensuring operational consistency. • Key responsibilities include collaborating with franchisees to establish and achieve business objectives, assessing performance, implementing best practices, and equipping franchisees with tools to drive revenue growth and profitability. • Drive year-over-year same-store sales growth while optimizing cost management to meet and exceed annual business goals. • Define and implement key compliance standards, expectations, and performance metrics to align franchisees with brand and operational guidelines. • Lead an annual franchisee planning process, collaborating with owners to set revenue and profit goals and developing action plans for success. • Assess franchisee business strengths, gaps, and opportunities, providing tailored strategies and best practices to enhance their effectiveness. • Oversee the OSR/Audit process to ensure consistency, reliability, and operational excellence across franchise locations. • Deliver differentiated support based on the unique needs of single-unit operators, multi-unit franchisees, new locations, and varying revenue tiers. • Develop and implement a best practices roadmap to enable scalable, proven strategies for franchisee success.

🎯 Requirements

• 7+ years of progressive experience in multi-unit business operations or franchise operations, including at least 3 years in a field role. • Must be physically located in Alabama or willing to relocate. • Bachelor’s degree in Business Management preferred; equivalent experience will be considered. • Proven ability to lead, inspire, and coach teams to achieve business goals. • Strong business acumen with the ability to influence key stakeholders, including franchise owners and vendor executives. • Excellent relationship management, interpersonal, and communication skills, with the ability to present effectively to large and small groups. • Analytical mindset to evaluate business performance, identify key learnings, and develop data-driven strategies for improvement. • Willingness and ability to travel up to 75% locally and nationwide to support franchisees, attend regional and national meetings, and represent the brand at industry events. • Commitment to ongoing professional development and brand training. • Integrity and ethical behavior to build trust and credibility. • Proficiency in Microsoft Office products, including Word, Excel, Outlook, and PowerPoint.

🏖️ Benefits

• Medical, Dental and Vision benefits • Additional Bonus Opportunities • Monthly Car/Travel Expense allowance • Monthly Cell Phone allowance • Traditional and Roth 401k plans. Employer match is 4% and your 401k would be fully vested at the start of year 3 • Complimentary corporate memberships to XPLUS and XPASS • Discounts on retail brand merchandise