Working Student – Marketing and Market Research, FMCG

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Yagora GmbH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

🤝 B2B

B2B • Marketing • Data Science

Yagora GmbH is a marketing and consulting firm specializing in shopper insights and decision-making analysis. With over 25 years of experience, Yagora helps clients optimize their marketing and sales strategies through in-depth research and data analysis focused on consumer behavior at the point of sale. Their services encompass shopper marketing, category management, product innovation, and price promotion strategies, ensuring a comprehensive understanding of market dynamics.

📋 Description

• You will be a full member of a dynamic team and will support our team with the following tasks: • Analysis of research projects (focus groups, POS / online surveys, market tests, etc.) • Evaluation of scanner data and, where applicable, customer/loyalty card data • Preparation of results and client presentations

🎯 Requirements

• Currently enrolled in a degree program in Business Administration / Economics, ideally with a focus on Marketing / Market Research or a related field • Very good MS Office skills (especially Excel and PowerPoint) • Strong self-organization and reliability • Excellent German and English language skills • Initial experience with analysis software such as SPSS or R is an advantage

🏖️ Benefits

• Onboarding and support from an experienced mentor • Exciting projects for leading companies in the branded goods industry and the food retail sector • Work within an international team • Freedom to contribute your own ideas and experience • Flat hierarchies and an open-door policy