Senior Product Marketing Manager

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🕒 3 days ago

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Yellow Card App

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

💸 Finance

💰 $40M Series B on 2022-09

Fintech • Payments • Finance

Yellow Card App is a pan-African fintech company operating in 20 countries. It is the largest and first licensed Stablecoin on-ramp/off-ramp on the African continent, offering secure and cost-effective solutions for businesses to buy and sell Stablecoins like USDT, USDC, and PYUSD using local currency. The platform facilitates borderless transactions and business payments through their Payments API and Widget, targeting businesses of all sizes. Yellow Card ensures secure and seamless financial operations across Africa with an emphasis on digital assets and mobile money integration.

📋 Description

• Lead end-to-end GTM strategies for product launches • Collaborate with product, marketing, sales, and other teams • Track launch performance, customer engagement, and internal enablement metrics • Create scalable playbooks and documentation for lifecycle product marketing • Develop high-impact sales enablement materials • Ensure consistent positioning and messaging across all marketing materials • Run regular enablement sessions with sales and revenue teams • Conduct customer interviews and win/loss analyses • Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins • Build and maintain competitive intelligence frameworks

🎯 Requirements

• 5 - 8+ years in product marketing • Exposure to crypto, stablecoin, digital assets, or payment infrastructure • Marketing to institutional, enterprise, or financial services buyers • Developing and executing GTM strategies for financial infrastructure products • Understanding of the fintech and crypto competitive landscape. • Excellent written and verbal communication skills • Deep fluency in the B2B sales cycle • Experience with competitive intelligence frameworks • Collaborating cross-functionally with product, sales, marketing, customer success, and other teams • Strong analytical mindset and attention to detail • Familiarity with CRM/sales enablement tools, marketing analytics dashboards, and design collaboration tools • Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or equivalent advanced qualification is an advantage, but not required.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities