Senior Marketing Manager

🔥 13 hours ago

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YipitData

WebsiteLinkedInAll Job Openings

201 - 500 employees

💸 Finance

🏢 Enterprise

Finance • Enterprise • Data Analysis

YipitData is a company that specializes in providing accurate, timely insights on over 1,000 companies by analyzing billions of data points every day. They offer detailed research to help investors make smarter decisions and assist companies in increasing market share, sales, and customer base. YipitData delivers alternative data through a range of datasets, including receipt data, card data, web data, and publicly reported earnings. This data is used to track market trends, consumer behavior, and product categories, enabling businesses to gain transparency into performance metrics. Their services cater to investors, companies, and data partners, with a strong focus on accuracy and near real-time data delivery.

📋 Description

• Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets. • Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion. • Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives. • Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery. • Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment. • Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns. • Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates. • Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance. • Own campaign planning, execution, and performance analysis across the full customer journey. • Lead go-to-market planning and execution for new datasets, products, features, and coverage launches. • Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences. • Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth. • Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics. • Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities. • Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications. • Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications. • Establish clear KPIs and reporting frameworks to measure marketing performance and business impact. • Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact. • Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making. • Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders. • Continuously test, learn, and optimize marketing programs using data-driven insights. • Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities. • Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence. • Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment. • Help define the future structure of the Investor marketing function. • Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows.

🎯 Requirements

• 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field. • Successfully planned and executed multi-channel marketing programs that deliver measurable business results. • Comfortable owning marketing strategy and working independently with a high degree of autonomy. • Strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights. • Hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms. • Understand marketing operations, including lead lifecycle management, campaign reporting, and attribution. • Highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously. • Clear and effective communication skills, both in writing and conversation. • Partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams. • Ability to move comfortably between big-picture thinking and detailed execution. • Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus. • People management experience is a plus, but not required.

🏖️ Benefits

• Flexible work hours • Unlimited vacation • Generous 401K match • Parental leave • Team events • Wellness and work-from-home budget • Learning reimbursement • Equity