Head of Business Development – AdTech

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Yodo1 Games

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🎮 Gaming

🤝 B2B

💰 $11M Series B - Yodo1 on 2013-12

Gaming • B2B

Yodo1 is a games publishing and growth partner that helps indie and solo mobile game developers scale, monetize, and publish games — originally focusing on China and now operating worldwide. Founded in 2011 by industry veterans, Yodo1 pairs publishing expertise, marketing, localization and growth technologies to accelerate game performance; notable partnerships include titles such as Rodeo Stampede, Transformers: Earth Wars, and Crossy Road. The company positions itself as a B2B partner for studios, offering services across publishing, monetization, user acquisition and China market entry while combining industry experience with analytics-driven tools.

📋 Description

• Build and lead the commercial function for Yodo1’s adtech business • Personally originate and close strategic accounts through networking, targeted outbound, industry relationships, and executive-level selling • Build a qualified enterprise pipeline focused on high-value mobile game and app studios • Own the full sales process from account strategy and discovery through negotiation, A/B testing, contracting, and handoff • Create a repeatable sales methodology covering ICP, qualification, discovery, value proposition, objection handling, deal strategy, and closing • Coach the existing BD team through weekly coaching, call reviews, roleplay, pipeline inspection, and direct deal support • Set performance standards for pipeline quality, sales activity, conversion, deal size, speed, and forecast accuracy • Collaborate with Product and Customer teams to inform product decisions and strengthen sales narratives • Represent Yodo1 at industry events, executive meetings, and strategic partner discussions • Build the future commercial organization, including hiring, roles, territories, compensation, and performance management

🎯 Requirements

• Strong existing network across mobile games, apps, publishers, or adtech • Proven record of personally closing complex, high-value B2B deals • Experience selling to founders, CEOs, CROs, publishing leaders, or monetization executives • Strong commercial judgment and ability to prioritize the highest-value opportunities • Experience coaching salespeople and improving closing performance • Excellent negotiation, communication, and executive presence • Strong pipeline discipline, forecasting ability, and personal accountability • Ability to understand technical and data-driven products and translate them into clear business value • Comfort operating as a hands-on leader in a fast-moving, globally distributed business

🏖️ Benefits

• Allowance to purchase your own device or equipment • Variable compensation through the annual bonus program • Trust and freedom to try, fail, learn fast, and make a real impact • Career acceleration and direct access to management for great ideas • Work from anywhere in the world • Flexible hours • Unlimited paid time off • Get paid in your currency of choice • Supportive and diverse global team across six continents and 30+ countries