Commercial Copywriter, German C2

🔥 29 minutes ago

🇩🇪 Germany – Remote

💵 €60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 0%

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YOYABA

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

📋 Description

• Own copy for B2B SaaS accounts from the initial idea through final approval • Develop messaging from briefs, product knowledge, and market understanding in German and English • Collaborate with Creative Strategists, Designers, Account Strategists, Organic Growth Consultants, and SEO Managers • Ensure quality, tone of voice, and consistent messaging across all channels • Analyze products, buyers, markets, and competitors • Create short- and long-form copy for product and landing pages, social and Google creatives, LLM platforms, organic social posts, and articles • Use LLMs and in-house content tooling from research through distribution • Review copy performance in search, ads, and on websites, and continuously optimize it • Review drafts and AI-generated output for accuracy, tone of voice, structure, and impact • Collaborate with internal and external writers as well as clients’ content teams • Develop at least one skill, system, or automation for the team • Provide feedback and quality assurance to support the development of other writers

🎯 Requirements

• Experience writing copy for web, product, ads, social media, or long-form content • A portfolio of performance-driven copy; the portfolio matters more than the résumé • Ability to translate positioning, personas, or campaign ideas into copy • Understanding of how buyers think and how copy influences business outcomes • Foundational knowledge of paid media on social, Google, and LLM platforms • SEO and AEO knowledge is a plus • Experience using LLMs for research and drafting • Ability to build your own skills, systems, and automations • Willingness to test, learn, and iterate • Strong commitment to quality, along with the ability to give and receive feedback • Passion for start-ups and B2B SaaS • German at C2 or native-speaker level • English at least at C1 level • A strong feel for grammar, tone of voice, and rhythm in German and English • Ability to express complex ideas concisely

🏖️ Benefits

• Coaching program for personal and professional development • Flexible remote work • Opportunity to work from the Hamburg office • Workations • Urban Sports Club and Humanoo memberships • Company pension plan with up to a 60% employer contribution • Clear career development paths • Collaboration with a supportive team • Freedom to shape how you work • Use of CAIDI, the company’s proprietary intelligence layer

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