Senior SEO Manager – Operations

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YOYABA

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

📋 Description

• You are responsible for search intelligence, content architecture and demand capture — the foundations everything else is built on. • You think in search mechanics, content architecture and discoverability signals, and translate these into language a strategist can take directly into client conversations. • You conduct keyword and opportunity analyses to identify where demand exists and whether it is winnable. • You own LLMO / GEO / AI discoverability analyses — how customers surface via LLMs, not just Google. • You map the competitive landscape and prioritize markets and verticals based on real search behaviour. • You decide which content types serve demand capture versus demand generation, with a sharp focus on BOFU and comparison content as the highest-revenue organic assets.

🎯 Requirements

• Solid senior-level experience in technical SEO, organic growth or search strategy, ideally in an agency, SaaS or B2B environment • Strong analytical judgement: you identify where the opportunity lies, not just follow the brief • Mastery of content architecture — clusters, pillars, internal linking, BOFU and comparison strategy • A working understanding of LLMO / GEO / AI discoverability, not just classic Google SEO • The ability to translate technical insights into strategic language that a strategist can use • The confidence to challenge direction when the data calls for it • High AI proficiency for research, analysis and workflow use • Excellent German and good English skills • An ownership mentality that captures the full picture of demand capture from end to end

🏖️ Benefits

• Access to Humanoo: fitness challenges and 1:1 mental health sessions • Subsidized gym or Urban Sports membership • Workations possible and loved by our YOYABEEs • Up to 60% contribution to your company pension plan