Marketing Specialist – Paid Search

🕒 March 31

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Zaelab

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

🛍️ eCommerce

☁️ SaaS

💰 $250k Seed Round on 2013-12

B2B • eCommerce • SaaS

Zaelab is a leader in B2B digital transformation, offering enhanced digital experience solutions across industries including manufacturing, distribution, health and life sciences, and high-tech. It specializes in a variety of services such as user experience, content management, configure price & quote, guided selling, product management, and composable commerce. Zaelab partners with major platforms like Salesforce, Shopify, SAP, BigCommerce, Adobe Commerce, and commercetools to deliver optimal B2B, D2C, and marketplace commerce experiences. With the acquisition of Trellis, Zaelab expands its full-service digital agency capabilities to help businesses streamline operations, reduce inefficiencies, and achieve growth in a competitive market landscape.

📋 Description

• Manage and optimize paid search campaigns across Google Ads and Bing Ads • Monitor campaign performance, analyze trends, and implement data-driven optimizations • Lead or support biweekly client meetings focused on performance reviews, insights, and optimization discussions • Maintain regular client communication, sharing updates, recommendations, and next steps • Identify and proactively implement opportunities to improve account performance • Audit existing and legacy campaign structures and quickly identify areas for impact • Apply sound judgment around platform automation, including when to lean in and when to challenge default recommendations • Collaborate internally with cross-functional team members to align on priorities, delivery, and client needs • Manage multiple accounts and projects simultaneously with strong organization and attention to detail • Ensure clear ownership and thorough follow-through on action items and recommendations

🎯 Requirements

• 3–5 years of media buying experience, with at least 2 years focused on paid search campaigns • Hands-on experience managing Google Ads and Bing Ads campaigns • Experience working in a client-facing, agency-style environment • Proven track record of improving campaign performance with measurable results • Experience managing existing or legacy paid marketing campaigns and identifying opportunities to quickly impact performance • Comfortable implementing and managing conversion tracking for Google Ads and Bing Ads • Experience scaling eCommerce brands through search marketing • Understanding of customer segmentation and paid media attribution • Experience with Google Analytics • Ability to successfully manage multiple projects and priorities simultaneously • Strong communication skills, client presence, and strategic thinking • Proactive mindset with strong ownership and thorough follow-through • Proficiency with Google or Microsoft Suite (Sheets, Docs, Slides, etc.)

🏖️ Benefits

• Unlimited Vacation/PTO • Full Health Benefits and 401k Fixed Percentage Plan (USA only) RRSP (Canada) • Fully remote and distributed teams • Paid Parental Leave • Ongoing training and education opportunities • 0% Bureaucracy Culture - Focus is on responsibilities, not title