Product Marketing Manager – AI-Native Healthcare SaaS

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🕒 March 5

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Zenara Health

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

SaaS • Artificial Intelligence • B2B

Zenara Health is a SaaS platform for mental health clinics and providers that uses AI-driven assessments, workflow automation, and monitoring to streamline intake, documentation, care coordination, and billing. It generates clinician-informed, measurement-based care plans, integrates with EHRs (starting with Charm), captures timers and claims-ready artifacts to surface reimbursable work, and supports human-in-the-loop validation and continuous outcome tracking. The product emphasizes security and compliance (HIPAA/BAA, encryption, audit logs) and is targeted at clinicians, psychiatrists, and group practices looking to improve outcomes, reduce clinician burden, and increase revenue.

📋 Description

• Develop and execute online and offline marketing campaigns (focused on content, email, events, partnerships, and conferences). • Lead top-of-funnel lead generation efforts in collaboration with sales and leadership. • Create and manage campaign calendars aligned with product launches, ideal customer profile segments, and sales priorities. • Monitor and report on ROI by channel and campaign (including costs, conversion metrics, and pipeline impact). • Continuously experiment, iterate, and enhance messaging and channels based on performance insights. • Develop credible and distinct narratives tailored for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Ensure that each piece of marketing material addresses the question: “Why should a psychiatrist care?” • Introduce new products, features, and services with clearly defined target customer profiles, use cases, and proof points. Produce an extensive suite of GTM collateral, including one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools, and documents for prospects. Each item must be engaging, concise, and relevant to the clinical setting. • Create one-pagers, pitch decks, case studies, ROI narratives, and objection handling resources. Assist the Sales/GTM team with materials aimed at prospects. Develop battle cards, guides for objection management, and scripts for demonstrations. Ensure the sales team is equipped with everything they need to successfully close deals. • Manage an editorial calendar, thought leadership initiatives, and product narratives. Establish and oversee a content calendar across blogs, emails, and social media platforms. Define content themes, collaborate with the Content Lead for execution, and guarantee cohesive messaging throughout all channels. • Monitor the market, develop battlecards, and identify differentiation. Conduct ongoing analysis of competitive behavioral health technology. Grasp competitive positioning, pinpoint differentiation opportunities, and guide product strategy using market insights. • Write conversion-focused copy in partnership with design and SEO experts. Manage website content and optimize landing pages. Ensure that the website clearly articulates value propositions and fosters conversions. Collaborate with design and engineering teams on updates. • Assess funnel metrics, campaign ROI, and their effects on pipeline and revenue. Evaluate content performance, website conversions, and the effectiveness of campaigns. Optimize strategies based on outcomes rather than assumptions. • Create customer case studies and success narratives. Interview customers, extract engaging stories, and transform them into marketing assets that showcase real-world value.

🎯 Requirements

• 4-8 years of experience in product marketing for B2B SaaS — you have successfully positioned and launched products targeting enterprise buyers. • Experience in owning or significantly influencing demand generation or campaign-led growth — you have designed and executed marketing programs that effectively generate a sales pipeline, rather than merely creating collateral. • Familiarity with marketing performance metrics (CAC, conversion rates, funnel drop-off, ROI by channel) — you consistently track, analyze, and optimize activities based on data insights. • Experience with event or conference-driven marketing (healthcare preferred) — you are knowledgeable in booth strategy, lead capture, and field marketing. • Experience marketing to US healthcare buyers (providers, practices, health systems) — you have a solid understanding of the buyer journey and clinical decision-making processes. • Excellent writing skills — you can create compelling, concise, and clinically relevant marketing copy. (Please include a writing sample with your application.) • B2B SaaS marketing experience — you are familiar with the enterprise sales cycle, buyer personas, and effective content strategies. • Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals. • Strong command of English communication — you excel in asynchronous communication, producing clear written briefs, positioning documents, and campaign plans. • Strongly Preferred- Experience in the behavioral health or mental health industry. • Background in marketing AI/technology products to clinical audiences. • Familiarity with HubSpot or other marketing automation platforms. • Understanding of healthcare compliance (e.g., HIPAA, clinical accuracy standards). • Experience managing multi-channel campaigns (content, email, paid advertisements, events). • Nice to Have- Basic design skills for creating quick collateral (Canva, Figma). • Experience in SEO and content marketing. • Experience with video content creation and webinars. • Previous experience working at a startup (Series A or earlier).

🏖️ Benefits

• Salary range between ₹18–30 LPA, based on skills and responsibilities • Remote work options available throughout India • Equipment allowance provided • Locally recognized holidays (India) • Flexible paid time off policy • Direct access to product and GTM leadership • Opportunity to build marketing practices from the ground up