GTM Content Strategist

Job not on LinkedIn

November 5

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Logo of Zendesk

Zendesk

SaaS • B2B • Customer Support

Zendesk is a company that provides a comprehensive suite of customer service and sales solutions. Their offerings include messaging, live chat, AI-driven automation, data privacy and protection, and an agent workspace, all designed to enhance customer experience and support operations. Their platform is designed to be flexible and scalable, catering to businesses of all sizes, including small enterprises, startups, and large corporations. Zendesk emphasizes the importance of integrated workflows and personalized customer interactions, leveraging customer data and AI to improve service efficiency. Additionally, they provide professional services, resources for training, and a strong emphasis on diversity, inclusion, and sustainability.

5001 - 10000 employees

Founded 2007

☁️ SaaS

🤝 B2B

💰 Grant on 2019-09

📋 Description

• Serve as the business owner and strategic lead for Zendesk’s Enablement Platform (CMS) — encompassing content taxonomy, architecture, quality standards, governance, and overall end-user experience. • Develop, maintain, and evolve content governance frameworks and workflows post-implementation, ensuring ongoing content health, relevance, and compliance. • Lead content strategy initiatives, including content audits, curation, and lifecycle management to optimize the value and impact of enablement assets. • Collaborate closely with Go-to-Market teams (Sales, Customer Success, Solution Consulting, Professional Services, Advocacy, Marketing) to deeply understand content needs and embed strategic insights into platform ecosystem enhancements. • Collect and analyze stakeholder and learner feedback to continuously improve content strategy, governance, and user experience. • Champion the evaluation and adoption of AI technologies and tools to enhance content creation, delivery, governance, and overall learner engagement. • Partner with Platform CSM and other teams to drive end-user adoption, engagement, and adherence to content standards. • Support initial enablement activities including hands-on management and optimization of the CMS/LMS tools with a strategic lens toward content effectiveness and governance.

🎯 Requirements

• 3-5+ years of proven experience in enablement, content strategy, or content management • Strong ability to understand and optimize content structures, use-cases, and taxonomy to support scalable content ecosystems. • Strategic thinker and proactive innovator with a passion for crafting and executing engaging, learner-centered content strategies. • Experience championing or integrating AI-driven tools and methods within content strategy or enablement functions is a strong plus. • Hands-on experience managing content governance workflows, quality control processes, and ongoing content audits. • Familiarity with folder architectures, metadata frameworks, and organizational methodologies to manage large volumes of content effectively. • Ability to architect content solutions aligned with internal stakeholder requirements and technology capabilities. • Experience with Seismic platform highly preferred; SaaS platform administration or enablement experience desired. • Proficiency with business intelligence tools and advanced skills in Google Drive. • Exceptional critical thinking, analytical, communication, and problem-solving skills. • Proven ability to collaborate cross-functionally across diverse teams in a fast-paced environment. • Comfortable adapting to rapid change in a global, dynamic environment. • Intrinsic motivation to learn new tools and technologies with a hands-on approach.

🏖️ Benefits

• Bonus • Benefits or related incentives

Apply Now

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