Senior Manager, GTM – Fintech

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🕒 January 13

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Zenoti

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

☁️ SaaS

💄 Beauty

🧘 Wellness

💰 $80M Series D on 2021-06

SaaS • Beauty • Wellness

Zenoti is a leading cloud software company that provides an all-in-one platform for the beauty, wellness, and fitness industries. Trusted by over 30,000 businesses across 50 countries, Zenoti helps businesses optimize their operations and enhance customer experiences through advanced technology and an AI-first approach. The platform offers solutions tailored for salons, spas, medical spas, and fitness centers, providing features for appointment bookings, billing and payments, business management, marketing, and more. Zenoti is committed to growth and success for its clients, facilitating improved efficiency, customer engagement, and revenue generation.

📋 Description

• Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships. • Experience in designing and driving outbound ABM campaigns. • Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance. • Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies. • Provide marketing support for product launches and other key initiatives. • Establish and monitor key performance indicators (KPIs) specific to marketing efforts. • Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals. • Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans. • Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. • Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable. • Experience in building and managing large globally distributed teams. • Experience with CRM (Salesforce) and digital marketing tools and technique. • Demonstrated success in developing and executing digital marketing and lead generation campaigns. • Strong experience in branding, positioning, and market messaging. • Excellent leadership and team management skills. • Analytical mindset with the ability to leverage data for decision-making. • Strong communication and presentation skills.

🏖️ Benefits

• Equal employment opportunities to all employees and applicants • Prohibits discrimination and harassment of any type