Zeta Global
SaaS • Artificial Intelligence • B2B
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
Data Partnerships Enablement Manager
Job not on LinkedIn
September 25
🇺🇸 United States – Remote
💵 $115k - $125k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
💰 Account Manager
🦅 H1B Visa Sponsor
Zeta Global
SaaS • Artificial Intelligence • B2B
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
📋 Description
• Develop and execute go-to-market strategies for newly onboarded data partnerships • Identify internal platforms and tools that can benefit from the data and coordinate integration efforts • Collaborate with cross-functional teams (Programmatic, Product, Engineering, Marketing, Compliance) to establish clear protocols and processes for data access, usage, and governance • Act as the internal expert on each data partnership—understanding sourcing, differentiators, and allowable use cases • Collaborate with Product Marketing to create GTM materials (one-pagers, slide decks, objection handling guides) • Create and maintain internal documentation including data dictionaries, sourcing details, refresh cadence, nuances of the data, approved use cases, etc. • Develop training materials and lead enablement sessions for Sales, Pre/Post-Sales, and Data Cloud teams • Support Marketing to build client-facing collateral to showcase data capabilities • Own monthly usage reporting and ensure timely delivery to data partners • Track internal utilization and assess business value derived from the partnership • Collect internal and external feedback to inform product enhancements and new solution development • Partner with application teams to prioritize roadmap items that leverage integrated data • Identify friction points in data usage and propose solutions • Help define success metrics for data partnerships and track progress over time • Stay informed and communicate updates, enhancement and changes to the data to the Zeta team
🎯 Requirements
• 3-5 years of experience in the AdTech or MarTech industries in a Sales Enablement or Product Marketing role • Experienced in building training content and collateral for GTM teams
🏖️ Benefits
• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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