DTC Email & SMS Marketing Manager – Shopify, Klaviyo

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Zulay Kitchen

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

Zulay Kitchen is a consumer-focused kitchenware brand and direct-to-consumer eCommerce retailer best known for its cast iron juicers and a range of kitchen products (juicers, espresso machines, utensils, graters, knife sets, Dutch ovens, and accessories). The Shopify-based store emphasizes feature-rich, durable, manual cast iron juicers (e. g. , the #1 Best-Selling Cast Iron Juicer and a 9-in-1 Pulperizer), highlights product specifications (materials, dimensions, dishwasher-safe parts), customer trust signals (100k+ 5-star reviews, lifetime warranty, free shipping), and positions itself as a value and design-driven kitchen goods brand named after the founder's mother, Zulay.

📋 Description

• Own the entire email and SMS marketing channels • Build, launch, and optimize Klaviyo email and SMS flows from scratch • Create and manage daily/weekly promotional email and SMS campaigns • Develop lifecycle marketing strategies for customer acquisition and retention • Build and optimize: Welcome Series, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Cross-Sell & Upsell, Review Requests, Winback, Sunset/Re-engagement, VIP & Loyalty Flows • Create customer segmentation strategies • Improve deliverability, inbox placement, and SMS performance • Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging • Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement • Coordinate product launches, seasonal promotions, and major sales events • Work with designers and copywriters to produce high-converting email and SMS creatives • Manage the email and SMS marketing calendars • Own email and SMS revenue and lifecycle marketing KPIs

🎯 Requirements

• 3+ years of experience managing email and SMS marketing for DTC ecommerce brands • Expert knowledge of Klaviyo • Strong experience with Shopify • Proven track record growing email and SMS revenue • Deep understanding of customer lifecycle marketing • Experience building advanced email and SMS automations • Strong analytical skills with the ability to make data-driven decisions • Experience with segmentation and personalization • Excellent copywriting instincts for conversion-focused marketing • Comfortable working in a fast-paced, performance-driven environment

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options