Product Lead – Self-Serve Growth

🔥 19 minutes ago

🇪🇸 Spain – Remote

💵 €90k - €120k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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Zyte

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

💼 Consulting

📦 Logistics

📣 Marketing

💰 $3M Debt Financing on 2021-12

Consulting • Logistics • Marketing

Zyte is a company specialized in providing web data extraction solutions that are now powered by AI. They offer a range of products including the Zyte API, which handles ban management, AI scraping, and proxy solutions for seamless web data collection. Additionally, Zyte provides scalable cloud hosting for Scrapy spiders, enabling efficient management and automation of web scraping tasks. Zyte caters to a diverse set of industries, providing data for e-commerce, news, AI, job postings, real estate, and more, while emphasizing legal compliance in their operations. With a focus on streamlined and cost-effective data extraction services, Zyte supports businesses in accelerating their data projects and enhancing data-driven decision-making.

📋 Description

• Manage the self-serve funnel end-to-end, including signup, trial, activation, conversion to paid and expansion • Own the website and product UI roadmap and priorities • Work with development leads, engineers and designers to ship improvements that capture demand and drive funnel activity • Design and run conversion experiments across formats, copy and narratives • Optimize product-led growth journeys beginning in open source and developer ecosystems • Improve developer workflows involving documentation, SDKs, code examples and initial hands-on experience • Build customer data based on usage and firmographics • Nurture customers through tailored onboarding and relevant content • Partner with RevOps to identify when sales outreach should occur • Develop hypotheses, ship A/B tests and funnel experiments, and report results

🎯 Requirements

• Proven results driving growth and managing funnels in a B2B SaaS or developer-focused business with a self-serve or PLG motion • Deep curiosity about how engineers work and adopt tools • Experience marketing or building for technical audiences • Experience with developer tools, APIs, data products or technical audiences • Ability to use AI coding tools to prototype experiments, mockups and working demos • Track record of making websites effective engines for capturing demand and driving funnel activity • Demonstrated success in customer growth and nurture, including activation, free-to-paid conversion, expansion and churn reduction • Comfortable defining metrics, instrumenting funnels, segmenting customers and combining product signals with messaging and human outreach • Experience working as a product owner or growth PM with engineering and design teams • Strong cross-functional collaboration skills across marketing, product, CS, RevOps and sales • 5–8+ years in growth, growth product management or lifecycle/funnel roles

🏖️ Benefits

• Freedom and flexibility to work from where you do your best work • Attend conferences and meet with team members from across the globe • Work with cutting-edge open source technologies and tools • Self-motivated, progressive, multi-cultural team environment

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