Retention Lead – CRM

🕒 il y a 18 jours

🇩🇪 Allemagne – Télétravail

💵 €80 000 - €130 000 / an

⏰ Temps Plein

🟠 Senior

🏆 Customer Success

👻 Score fantôme 0%

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• Ouverte depuis 18 jours.
• Les offres de cette entreprise sont généralement pourvues en 21 jours.

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🤝 B2B

🎯 Recrutement

👥 RH Tech

B2B • Recruitment • HR Tech

Recrutement

Description

• Own the CRM and retention strategy across the entire customer lifecycle, from onboarding through reactivation. • Drive key business KPIs such as Customer Lifetime Value, repeat purchase rate, retention, churn, and existing-customer revenue. • Analyze cohorts and customer behavior, translating insights into concrete growth initiatives. • Further develop automated customer journeys across email, SMS, WhatsApp, and other relevant channels. • Prioritize initiatives jointly with Product, CRO, and Performance Marketing based on customer and business impact. • Lead the CRM team and take responsibility for retention as an independent growth driver.

🎯 Exigences

• Several years of experience in CRM, retention, or lifecycle marketing, ideally in a D2C, subscription, or consumer environment. • Strong e-commerce experience; e-commerce experience is a must-have for this position. • Deep understanding of relevant business models, customer journeys, and growth levers. • Experience providing functional and disciplinary leadership to a team. • Deep understanding of CLV, retention, churn, repeat purchase rates, cohorts, and LTV. • Strategic thinker with a hands-on mentality. • German at C1 or C2 level. • Good command of English. • Based in Germany.

🏖️ Avantages

• Permanent employment contract • 100% remote within Germany

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