Commercial Campaign Manager – Strategic Brands

Job not on LinkedIn

🔥 53 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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INTERSPORT Deutschland eG

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏨 Hospitality

✈️ Travel

🛒 Retail

Hospitality • Travel • Retail

INTERSPORT Deutschland eG is a German sporting-goods cooperative that operates the redblue multifunctional event location in Heilbronn-Franken. The organization provides modern, flexible event spaces and full-service event support for corporate events, trade fairs, conferences, concerts and cultural programs, and handles bookings, hospitality and visitor services for a wide range of public and private events.

📋 Description

• Plan, develop, and manage commercial campaigns end to end • Take responsibility for KPIs, performance, and measuring success • Develop marketing approaches for strategic brand partners and activate them within defined sales, promotional, and sell-through campaigns • Manage marketing activations supported by trade marketing funds, coordinating campaigns, budgets, and initiatives with brand partners • Identify new marketing and activation opportunities and develop concrete campaign concepts for the INTERSPORT Group • Analyze campaign, market, and competitor data and derive optimization measures • Ensure data-driven campaign planning and continuous optimization across relevant online and offline channels • Coordinate internal and external stakeholders to ensure efficient and timely execution • Collaborate with Category Management, Retail Marketing, CRM, Performance Marketing, POS, and other specialist departments • Serve as the central point of contact for brand-related activations as part of commercial campaigns and promotions • Support the onboarding and activation of new strategic brands from a marketing perspective

🎯 Requirements

• Several years of experience in Campaign Management, Trade Marketing, Retail Marketing, Commercial Marketing, or a comparable role • Experience planning and managing commercial campaigns, along with a strong understanding of sales, promotional, and sell-through mechanics • Strong understanding of brands, retail, and collaboration with strategic partners • Experience managing marketing budgets; experience with trade marketing fund or co-marketing models is a plus • Excellent understanding of relevant marketing and business KPIs, with a strong interest in making data-driven decisions • Experience analyzing campaign performance and deriving concrete optimization measures • Strong stakeholder management skills and the ability to align the differing interests of Marketing, Sales, Category Management, and external partners • Excellent communication and negotiation skills, with a confident and professional manner when dealing with internal and external stakeholders • Structured, independent, and solution-oriented approach to work, with a strong commitment to quality • A completed degree or comparable qualification in Marketing, Business, Retail, or a related field is advantageous

🏖️ Benefits

• Full-time • Remote