Head of Marketing, 0x – Matcha

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $300k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Logo of 0x Labs

0x Labs

51 - 200 employees

Founded 2016

🔌 API

🌐 Web 3

💳 Fintech

API • Web 3 • Fintech

0x Labs is a company specializing in providing a suite of APIs that simplify DeFi (Decentralized Finance) trading and token swaps for developers and businesses in the Web3 ecosystem. Their products include Swap API, Gasless API, and Trade Analytics API, allowing users to embed swaps, conduct gasless swaps, and unlock trade insights. 0x Labs supports integrations across multiple blockchain networks, offering aggregated liquidity from over 130 exchanges. Their solutions enable seamless integration of crypto trading functions into applications with only a few lines of code, supporting millions of tokens, and providing powerful analytics and management tools.

📋 Description

• Own marketing strategy across 0x APIs and Matcha, including API adoption and Matcha consumer growth • Refine positioning, narratives, ICPs, and audience strategy for both brands • Expand 0x APIs’ appeal to fintechs, enterprises, and institutions • Guide brand evolution, creative direction, website direction, and consistent cross-channel presence • Build and scale marketing programs that drive growth • Partner with Sales to generate qualified API demand and provide content and sales materials • Lead the senior marketing team, set priorities, improve processes with AI, coach marketers, and manage cross-team requests • Produce positioning, launch plans, campaigns, and content directly • Own marketing performance and budget, track spend and ROI, and report marketing’s revenue contribution • Use Dune, DefiLlama, and internal analytics to analyze trends, competitors, and product adoption

🎯 Requirements

• 8+ years in marketing, including 3+ years leading a marketing function • Experience setting company-wide marketing strategy across multiple product lines • Experience shaping distinct positioning and narratives for different audiences • Experience marketing technical B2B products, ideally APIs or core infrastructure, and consumer products • Deep roots in crypto, including time at a crypto company • Uses DeFi products, follows CT, and understands DEXs, aggregators, liquidity providers, wallets, trading apps, and infrastructure such as 0x • Track record of building repeatable marketing programs that drove measurable business growth • Experience leading senior marketers as a player-coach and building a cohesive, focused team • Experience at a DEX, aggregator, or onchain trading infrastructure company (nice to have) • Strong overlap with U.S. working hours is required

🏖️ Benefits

• Equity • ZRX tokens • Comprehensive medical, dental, vision, life, and disability insurance for U.S.-based employees; 100% of base plan covered for employees and dependents • 401(k) and FSA for U.S.-based employees • Monthly mobile phone bill, wellness, and pre-tax transportation expense • Covered mental health benefits, including professional therapy sessions • Supportive remote environment • Lunch reimbursement for all employees across the globe • Stipend for ideal remote/WFH setup, including headphones and other work gear • 12-week paid parental leave • Flexible vacation • Great office in the SF Financial District for those in the region

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