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Senior Physician Marketing Content Specialist

Job not on LinkedIn

🔥 1 minute ago

🌲 North Carolina – Remote

infoinfo

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Logo of Duke Careers

Duke Careers

10,000+ employees

Founded 1924

💼 Consulting

🏥 Healthcare

📚 Education

Consulting • Healthcare • Education

Duke Careers is a platform connected to Duke University's rich legacy, established in 1924. It aims to celebrate the centennial of Duke University while providing resources, stories, and interviews that reflect the university's history, current achievements, and future aspirations. A key focus of Duke Careers is to engage with alumni and the community, showcasing the transformative impact of education and leadership within the university.

📋 Description

• Lead and coordinate implementation of promotional ideas and activities supporting comprehensive marketing, communications, and public relations plans • Develop and implement promotional ideas and activities and coordinate staff for maximum effectiveness • Foster positive relationships with external contacts • Obtain, analyze, and prepare promotional and informational items for mass-media publication and circulation • Represent DUHS to local, national, and international media • Develop and plan promotional programs through a variety of media • Coordinate corporate communication strategy, planning, and implementation • Write, produce, and distribute communication tools • Provide communication support for special events and DUHS initiatives • Monitor and evaluate communication effectiveness, investigate trends, and recommend improvements • Represent assigned programs and serve on committees as needed • Oversee marketing and public relations projects • Write, edit, and coordinate marketing tactics, including brochures, on-hold messaging, promotional materials, and products • Execute collateral marketing materials production and service-line marketing activities • Oversee logistics and processing of print and broadcast advertising placements • Develop, edit, and maintain assigned DUHS web pages • Monitor DUHS social media sites and tools and maintain interactive, informative content flow with patients and consumers • Prepare progress reports, trend analyses, recommendations, and conclusions • Coordinate DUHS media relations, including interviews and proactive media-relations activities • Perform other related duties incidental to the work described

🎯 Requirements

• Bachelor's degree in Marketing, Journalism, Business or related field is required • Two years of directly related experience is required • Strong writing skills • Understanding of and ability to interface with websites, social media tools, and other technologies • Understanding of advertising and principles of marketing • Strong written and verbal communication skills • Trend analysis • Customer service

🏖️ Benefits

• Equal opportunity employment commitment • Reasonable accommodation information and provision • Collaborative, innovative, creative, and inclusive community values

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