Senior Manager, Demand Generation

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $80k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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12twenty

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

☁️ SaaS

📚 Education

🎯 Recruiter

SaaS • Education • Recruitment

12twenty is a data-driven, university-first career services and recruiting SaaS platform that connects universities, students and alumni with employers to streamline early-career hiring and career support. It offers modular products for university career centers, alumni relations, institutional research, and employers — including outcome data analytics, experiential learning management, employer relationship management, talent acquisition, virtual events, and recruiting intelligence — to improve student engagement, track outcomes, and source diverse early-career talent.

📋 Description

• Own 12twenty’s demand generation function and build a predictable, measurable, scalable growth engine • Build and manage demand generation strategy in support of pipeline and revenue goals • Translate growth priorities into integrated campaigns with defined audiences, offers, conversion paths, budgets, and success measures • Own paid demand strategy, including planning, budgeting, testing, optimization, and performance • Expand and optimize account-based and audience-specific programs • Integrate paid media, content, webinars and events, nurture, retargeting, product marketing, and sales follow-up • Partner with Marketing Operations and Sales on lead quality, opportunity progression, objections, market feedback, and post-engagement activity • Improve scoring, routing, attribution, funnel visibility, nurture, conversion, and reporting with Marketing Operations and Revenue Operations • Turn product launches, customer proof, research, market insights, and points of view into demand with Product Marketing and Content • Establish testing practices to improve campaign performance and inform investment decisions • Own reporting and communicate performance, insights, risks, and recommendations to Marketing and company leadership • Manage demand generation budgets and recommend investment allocation based on results • Report directly to the Head of Marketing and collaborate with Marketing leadership

🎯 Requirements

• Experience building and running demand generation programs in a B2B SaaS environment • Experience connecting campaign performance to pipeline and revenue • Understanding of pipeline, conversion rates, acquisition costs, velocity, attribution, channel performance, and return on investment • Paid media experience • Experience bringing multiple channels together into integrated programs • Understanding of the buyer journey after form submission • Experience with or understanding of HubSpot, Salesforce, and Dreamdata • Analytical decision-making and thoughtful testing • Ability to move between strategy and execution • Clear communication and strong judgment • Ownership of business goals, planning, execution, and measurable results • Values demonstrated ability and relevant experience over a particular career path or academic credential

🏖️ Benefits

• Medical, dental, and vision benefits • 401(k) • Paid time off • Generous PTO policy • Regular team happy hours and activities • Remote work flexibility • Equity for US employees • Stock options • Competitive salary