PPC Specialist

Job not on LinkedIn

🕒 July 27

🇺🇸 United States – Remote

💵 $4 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Safe Rescue's careers page, not through a job board

First seen by Remote Rocketship July 27

Still open on Safe Rescue's site. Checked Yesterday.

Logo of Safe Rescue

Safe Rescue

51 - 200 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Safe Rescue is a comprehensive service provider dedicated to supporting businesses with essential solutions around customer support, digital marketing, website development, CRM implementation, data analytics, SEO, project management, and lead generation. The company focuses on creating impactful strategies that drive engagement and efficiency for its clients, while fostering a dynamic work environment that promotes personal and professional growth.

📋 Description

• Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding • Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities • Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings • Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance • Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams • Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets • Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams • Translate campaign performance into clear, compelling reports for clients or internal stakeholders

🎯 Requirements

• 4+ years of hands-on Meta Ads management experience • Previous experience at a digital marketing or performance agency • Proven track record running lead generation campaigns (not just brand awareness) • Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel • Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting • Experience with Advantage+ campaigns and Meta's AI-driven placement features • Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape • Meta Blueprint Certification (required) • Proficient in Excel or Google Sheets for data analysis and reporting • Strong written and verbal English communication skills.

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