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Senior Director, Product Marketing

šŸ”„ 3 minutes ago

šŸ‡ŗšŸ‡ø United States – Remote

šŸ’µ $170k - $215k / year

ā° Full Time

🟠 Senior

šŸŽ Product Marketing

Where this job comes from

Posted on 2U's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

Logo of 2U

2U

1001 - 5000 employees

Founded 2008

šŸ“š Education

šŸ›ļø eCommerce

šŸ¤ B2B

Education • eCommerce • B2B

2U is a company that delivers world-class learning outcomes at scale through its global online learning platform, edX. Founded in 2012 in collaboration with Harvard and MIT, 2U connects millions of people to high-quality, career-relevant education in partnership with leading universities and industry experts. The platform offers thousands of affordable online programs, helping learners acquire new skills, advance their careers, and transform their lives.

šŸ“‹ Description

• Lead the Degree Product Marketing & Portfolio Strategy team • Own 2U's degree portfolio strategy, identifying high-potential education verticals and market opportunities • Build the analytical framework used to prioritize investments • Partner with Marketing, Product Strategy, Alt Cred, and Degree teams to monitor conversion trends • Drive product enhancement strategies to improve conversion, enrollment outcomes, and program sustainability • Own the performance, development, and output quality of Product Marketing Directors and analysts • Evaluate inbound and proactive new-program opportunities with university partners • Develop business cases including market analysis, program viability assessments, financial projections, and strategic recommendations • Support Business Development and Partnerships leadership in deal-stage conversations with data-driven insights • Own positioning strategy for 2U, university partners, and programs • Balance short- and long-term deliverables across portfolio strategy, program evaluation, partnership support, and product optimization • Travel as required

šŸŽÆ Requirements

• Bachelor's degree required; Master's degree a plus • 8-12 years of experience in marketing and sales strategy, ideally at a growing software company or in higher education • Demonstrated experience supporting or driving partnership/deal-stage strategy, not solely internal marketing strategy • Track record of building strong relationships with senior stakeholders, including C-suite • Strong quantitative fluency; able to build and defend financial and market-sizing models independently • Strong detail orientation and follow-through • Ability to think outside the box and find creative, unorthodox solutions • Self-starter able to prioritize multiple assignments simultaneously in a fast-changing environment • Ability to make sound, well-reasoned decisions under ambiguity

šŸ–ļø Benefits

• Medical, dental, and vision coverage • Life insurance • Disability coverage • 401(k) employer match • Free snacks and drinks in-office • Generous paid holidays and leave policies, including unlimited PTO • Volunteer days • Parental leave • Company-wide winter break • Comprehensive benefits (unique per country) • Excellent work/life balance • Potential bonus eligibility

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