Digital Media Writer

Job not on LinkedIn

🔥 1 minute ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $59.1k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✏️ Content Writer

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This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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AAA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1902

🚘 Automotive

🛡️ Insurance

📦 Logistics

Automotive • Insurance • Logistics

AAA is a federation of affiliated automobile clubs, offering various travel-related services and products primarily for its members. It provides emergency roadside assistance, travel planning tools, and member discounts both domestically and internationally. Each club operates independently within its own geographical area, serving its local members while adhering to AAA's overarching standards. AAA also sells travel products like maps and guides, offering resources to assist with international travel. The organization facilitates a network where membership benefits, such as global discounts and emergency services, are extended to international members traveling in the United States and vice versa.

📋 Description

• Create, edit and optimize customer-focused, on-brand content across ACG products, services and digital channels • Develop clear, reusable and channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications and emerging digital experiences • Translate marketing, content, channel and audience strategies into accurate, compelling and compliant copy • Support campaign and editorial planning by identifying content themes, audience needs and opportunities for modular, reusable and personalized content • Partner with content strategy, design, social, paid media, marketing, product, channel, SEO, analytics, technology, legal and compliance teams • Develop modular content components and variants, including headlines, value propositions, body copy, calls to action, disclosures and metadata • Use approved AI-enabled tools to brainstorm, draft, summarize, transform and optimize content, with human editorial review • Use approved creative tools to adapt copy within templates and develop simple on-brand variations • Create, update, tag and manage copy in AEM, DAM, Content Hub and related content management platforms • Apply SEO, AEO and GEO principles and use performance, search, audience and channel insights to improve content • Monitor evolving content, AI, personalization, search and digital experience practices and recommend improvements • Maintain accuracy, accessibility, brand consistency, legal and compliance standards

🎯 Requirements

• College-level coursework in Communications, Journalism, Marketing, English, Digital Media or a related field, or equivalent experience • Three to five years of experience in copywriting, content writing, editing or digital content development • Experience researching, fact-checking and developing content for web, email, social, paid media, lifecycle communications and other digital experiences • Experience with content management systems or digital workflows, including structured content, metadata, versioning and approvals • Experience using AI-enabled writing or productivity tools • Understanding of digital consumer experiences, customer journeys, content performance and copy optimization • Ability to research, synthesize and validate information from credible sources • Ability to apply brand, editorial, accessibility, privacy, legal, compliance and responsible AI standards • Exceptional writing, editing, proofreading and fact-checking skills • Working knowledge of Microsoft 365 Copilot, Adobe Express, Adobe Creative Cloud, AEM, DAM and comparable tools • Applied knowledge of prompting, AI output evaluation, source validation, content refinement and responsible AI practices • Understanding of modular and structured content, taxonomy, metadata, variants, version control and lifecycle management • Working knowledge of digital and social channels, publishing workflows and analytics tools • Working knowledge of SEO and emerging AEO/GEO practices • Understanding of integrated marketing, financial services, insurance, travel or regulated product review requirements • Ability to manage multiple priorities and deadlines with strong attention to detail • Bachelor's degree in Journalism, Public Relations, Communications, Marketing, English, Digital Media or a related field preferred • Hands-on experience with AEM, DAM, Content Hub, Adobe Express, Microsoft 365 Copilot or comparable platforms preferred • Experience with personalization, content variants, structured content, content operations, DAM or content supply chain work preferred • Experience in a regulated industry or large, matrixed enterprise preferred • Must consent to a background and drug screen if offered employment

🏖️ Benefits

• Annual bonus potential based on performance • Medical plans with multiple coverage options, including HSA eligibility • Prescription drug coverage • Dental and vision benefits • Employee Assistance Program • Company-paid basic life insurance • Optional supplemental life insurance and dependent coverage • Short-term and long-term disability coverage • Critical illness, accident, and pet insurance options • 401(k) plan with 50% company match on employee contributions up to 6% of pay • Additional company contribution of 4% of pay each pay day; 100% vested after three years of service • Health Savings Account and Flexible Spending Account options • Accrual-based Paid Time Off, increasing with tenure • Up to 12 PTO days annually for full-time new employees • 10 company-paid holidays annually for full-time employees • 1 mental health day, 2 floating holidays and 1 volunteer day for full-time employees • Paid parental, bereavement, jury duty and military leave • Tuition assistance up to $5,250 annually; 80% covered by ACG • Professional certification support with 100% reimbursement for eligible programs • Career development and advancement opportunities • Complimentary AAA membership with roadside assistance and travel discounts • Adoption assistance program • Remote work from a home office for day-to-day operations, subject to the ACG Flex Work policy

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