Manager, Marketing Performance

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $107.8k - $155.7k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

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This company has sponsored H1B visas in the past.

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AAA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1902

🚘 Automotive

🛡️ Insurance

📦 Logistics

Automotive • Insurance • Logistics

AAA is a federation of affiliated automobile clubs, offering various travel-related services and products primarily for its members. It provides emergency roadside assistance, travel planning tools, and member discounts both domestically and internationally. Each club operates independently within its own geographical area, serving its local members while adhering to AAA's overarching standards. AAA also sells travel products like maps and guides, offering resources to assist with international travel. The organization facilitates a network where membership benefits, such as global discounts and emergency services, are extended to international members traveling in the United States and vice versa.

📋 Description

• Lead measurement, the performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel • Lead analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value • Define KPIs and cross-channel strategies spanning brand awareness through conversion • Translate performance, modeling, and attribution insights into clear recommendations for leadership and Finance • Align business and functional leaders on campaign strategy, sales routing, and budget allocation • Advance attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes • Directly supervise campaign analysts and performance reporting specialists • Provide team leadership, coaching, development, performance management, and delivery of marketing performance insights

🎯 Requirements

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field • Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment • Five or more years of leadership or management experience leading campaign analytics or performance teams • Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels • Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies • Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI • Familiarity with SQL and data clean room environments • Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations • Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills • Must consent to a background and drug screen if offered employment

🏖️ Benefits

• Annual bonus potential based on performance • Medical plans with multiple coverage options, including HSA eligibility • Prescription drug coverage • Dental and vision benefits • Employee Assistance Program • Company-paid basic life insurance • Optional supplemental life insurance and dependent coverage • Short-term and long-term disability coverage • Critical illness, accident, and pet insurance options • 401(k) plan with company match and additional company contribution • Health Savings Account (HSA) and Flexible Spending Accounts (FSA) • Paid Time Off (PTO), increasing with tenure • 10 company-paid holidays annually for full-time employees • Mental health day, floating holidays, and volunteer day • Paid parental, bereavement, jury duty, and military leave • Tuition assistance up to $5,250 annually • Professional certification support with 100% reimbursement for eligible programs • Career development and advancement opportunities • Complimentary AAA membership with roadside assistance and travel discounts • Adoption assistance program • Remote work from a home office for day-to-day operations, with occasional travel as specified by leadership

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