Senior Marketing Manager, Paid Social

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $118.9k - $198k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Stitch Fix

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2011

📣 Marketing

📦 Logistics

💼 Consulting

💰 $36.9M Venture Round on 2017-11

Marketing • Logistics • Consulting

Stitch Fix is a personal styling service that offers a unique and personalized approach to fashion for women, men, and kids. Clients start by taking a style quiz, which helps Stitch Fix understand their preferences, sizes, and budget. Based on this information, a personal stylist selects five personalized clothing pieces that are shipped directly to the client's door. Customers can choose to keep and purchase any items they like, with the $20 styling fee applicable to kept items. Stitch Fix carries a wide range of sizes and offers free shipping and returns. The service is flexible, with no subscription required, allowing customers to order style boxes on demand or at regular intervals. Stitch Fix also offers a 'Freestyle' shopping option where clients can browse curated suggestions based on their preferences. The company covers a wide variety of styles from numerous brands, ensuring there are options to suit various fashion tastes and needs.

📋 Description

• Lead the Paid Social function and oversee a team of four • Drive strategy, investment, execution, and performance across Meta, TikTok, Pinterest, Reddit, YouTube, and emerging platforms • Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget • Own investment allocation, budget pacing, and optimization decisions • Coach and develop a team of four paid social marketers • Analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools • Identify performance trends, diagnose underlying issues, and translate findings into actionable recommendations • Partner with Data Science and Analytics on audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement • Develop and execute a testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities • Partner with Brand, Creative, Organic Social, Influencer, and Product teams on integrated marketing campaigns • Support product launches, promotions, sponsorships, and other business priorities • Collaborate with Finance and senior leadership on forecasting, investment planning, performance targets, and resource allocation • Communicate results, risks, opportunities, and recommendations • Improve marketing performance and operational efficiency through AI, automation, and emerging marketing technologies • Evaluate new tools and capabilities to strengthen campaign effectiveness, reporting, and team productivity

🎯 Requirements

• 8+ years of experience in performance marketing • Extensive expertise in paid social • At least 2 years of experience leading, coaching, and developing teams • Experience managing multimillion-dollar annual paid social budgets across Meta, TikTok, Pinterest, Reddit, and YouTube • Accountability for campaign performance and measurable business results • Strong analytical capabilities and ability to evaluate complex performance data • Proficiency with advertising platforms, business intelligence tools, and spreadsheets • Advanced understanding of full-funnel marketing, audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization • Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking • Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms such as AppsFlyer • Ability to manage competing priorities, exercise independent judgment, and make strategic decisions • Experience partnering with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization • Strong creative and integrated marketing judgment • Experience collaborating across Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams • Excellent communication and stakeholder management skills • Demonstrated leadership capabilities, including setting expectations, developing talent, providing feedback, and driving accountability • Experience leveraging AI, automation, and emerging marketing technologies • Ability to evaluate and responsibly implement new solutions

🏖️ Benefits

• Competitive salary • Equity • Annual bonus • New hire and ongoing restricted stock unit grants, depending on employee and company performance • Medical benefits • Dental benefits • Vision benefits • Other benefits • Meaningful career growth • Collaborative, low-ego environment where diverse perspectives are celebrated

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