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Demand Generation Manager – ABM

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on IONIX's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of IONIX

IONIX

51 - 200 employees

💼 Consulting

📦 Logistics

🔒 Cybersecurity

Consulting • Logistics • Cybersecurity

IONIX is a cybersecurity company that specializes in attack surface management and threat exposure management. Their platform provides comprehensive visibility into organizations' exposed assets and risky connections, helping security teams systematically reduce risks. With features like exposure validation, streamlined risk workflow, and active protection, IONIX focuses on identifying, prioritizing, and remediating critical threats across complete attack surfaces, including cloud environments and digital supply chains. The platform is designed to enhance security posture by managing risks in real-time, thus reducing vulnerabilities and exposure to cyberattacks.

📋 Description

• Choose target accounts with sales leadership and organize them into 1:1 programs and 1:few groups • Research each account’s business priorities, regulatory pressure, security stack, and existing IONIX relationships • Build written account plans covering buying committees, entry points, messaging angles, and channel touch sequences • Run coordinated plays across personalized email, LinkedIn, paid social, and direct mail • Synchronize account-based campaigns with sales and programmatic outbound • Host executive dinners, roundtables, and industry event activations • Follow up with event attendees to secure meetings or establish a clear no • Find warm introductions through investors, channel partners, customers, and colleagues’ networks • Create account-specific content and offers with product marketing and sales engineering • Develop tailored exposure assessments demonstrating IONIX findings in prospects’ environments • Partner with account executives from first touch through close • Multi-thread open opportunities and involve IONIX executives when needed • Own the program budget • Report pipeline and revenue by account • Optimize account investment and retire underperforming plays based on results • Share account insights with product marketing, sales leadership, and the demand generation team

🎯 Requirements

• Experience running ABM programs for enterprise accounts in cybersecurity or another technical B2B software market • Experience running executive events ranging from small dinners to conference activations • Record of qualified pipeline and closed-won revenue sourced or influenced in named accounts, with numbers to discuss • Security fluency sufficient to write for CISOs and vulnerability and exposure management leaders • Ability to discuss attack surface discovery, exploitability, and risk prioritization in practical terms • Strong research and writing skills • Sound account judgment regarding time allocation, stakeholder engagement, and escalation needs • Experience working alongside enterprise account executives on shared account plans and live opportunities • Confidence with data and experience using HubSpot and sales engagement tools • Ability to read intent and engagement signals and build account-level reporting • Clear communication and reliable follow-through • Comfort working in a growing company and helping write the playbook • Experience marketing to security buyers, running account-based LinkedIn campaigns, or working with channel partners on joint account plans is valuable

🏖️ Benefits

• Remote work arrangement • Opportunity to work with IONIX executives, partners, investors, and enterprise account executives • Hands-on role with ownership of program budget • Opportunity to help write the playbook in a growing company

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