VP, Ad Sales Research, Insights

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $193.5k - $215k / year

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 0%

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AARP

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1958

🤝 Non-profit

🏥 Healthcare

👥 B2C

💰 Grant on 2019-08

Non-profit • Healthcare • B2C

AARP is a nonprofit, nonpartisan membership organization that empowers people age 50 and over to choose how they live as they age. It provides member benefits and discounts (AARP Rewards, AARP Smart Picks), consumer resources and educational content on health, money, work, caregiving, travel and more, plus tools and courses (Ask AARP, AARP Skills Builder, webinars). AARP advocates on policy issues such as Social Security and Medicare, runs research and community programs (AARP Foundation, AARP Near You), and offers services including fraud-prevention support (Fraud Watch Network Helpline) and localized events and assistance.

📋 Description

• Lead the transformation of the research function into a proactive, modern research and insights organization • Develop innovative approaches to audience intelligence, ad effectiveness, digital attribution, and measurement • Demonstrate tangible business outcomes for clients and partners • Diversify the organization’s research tools and vendor ecosystem • Leverage foundational platforms such as MRI to generate actionable insights about the 50+ audience • Represent the organization as an industry thought leader with clients, at industry events, and through research-driven points of view • Transform primary and secondary datasets into compelling narratives and actionable insights • Develop the department’s annual research agenda based on enterprise needs and available resources • Collaborate with enterprise leaders and stakeholders to apply marketplace and consumer insights to policies, advocacy positions, business strategies, and product or program development • Assess stakeholder needs and the value of team-produced insights • Participate in external committees and forums to share and apply best practices • Own the testing and experimentation agenda, including test design and learning priorities • Lead strategic initiatives with material enterprise impact • Develop scenarios and translate insights into long-term goals and strategic plans with senior leadership • Oversee market intelligence and insights supporting strategic, tactical, and operational decision-making • Identify emerging trends, competitive threats, and whitespace opportunities

🎯 Requirements

• Bachelor’s degree in research, marketing, analytics, business, social sciences, or a related field • 10+ years of progressive experience in market research, audience insights, consumer research, analytics, media research, or a related discipline • Experience leading enterprise-level research strategies • Management experience leading and developing research professionals, establishing goals and performance expectations, conducting performance reviews, and building high-performing teams • Experience developing modern research and measurement strategies, particularly in digital attribution, ad effectiveness, audience measurement, and demonstrating business outcomes • Ability to translate complex research and data into compelling business insights and stories • Experience evaluating, implementing, and diversifying third-party research tools, data sources, and vendor partnerships • Strong understanding of MRI or comparable syndicated research platforms, including custom audience queries • Demonstrated thought leadership and executive presence • Experience presenting research and insights to clients, senior executives, and external audiences • Regular and reliable job attendance • Effective verbal and written communication skills • Respect and understanding of others to maintain professional relationships • Independent judgment in evaluating options and making sound decisions • Home office environment with ability to work effectively amid moderate home-environment noise • AARP will not sponsor an employment visa for this position

🏖️ Benefits

• 401(k) • 100% company-funded pension plan • Health, dental, and vision plans • Life insurance • Paid time off, including company and individual holidays, vacation, sick, caregiving, and parental leave • Performance-based recognition • Peer-based recognition • Tuition reimbursement • Flexible and hybrid ways of working • Collaborative work environment • Hands-on experience, mentorship, and growth opportunities